Pittsburgh Symphony Orchestra to Welcome NFL Draft Visitors via Holograms at Airport

Life-size holograms of PSO musicians to perform around the clock at Pittsburgh International Airport during NFL Draft

Mar. 22, 2026 at 10:33am

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The Pittsburgh Symphony Orchestra is set to welcome visitors to the NFL Draft in Pittsburgh next month with a unique holographic installation at the city's international airport. The installation, developed by local creative agency Joe Zeff Design, will feature life-size holograms of three PSO musicians performing around the clock from March 24 to April 30. The goal is to showcase Pittsburgh's culture, creativity, and cutting-edge technology to the hundreds of thousands of travelers expected to pass through the airport during the draft.

Why it matters

This innovative holographic installation is part of a broader effort to showcase Pittsburgh's transformation from a region known for football and steel into a hub for technology and innovation. By blending art and technology, the PSO aims to create a memorable first impression for visitors and encourage them to experience the orchestra's live performances at Heinz Hall during their stay.

The details

The holographic installation will feature Assistant Concertmaster Dylan Naroff, as well as PSO musicians Doug Rosenthal and Rhian Kenny, performing on violin, trombone, and flute, respectively. Travelers will be able to scan a QR code to purchase tickets to see the Pittsburgh Symphony Orchestra live at Heinz Hall. The installation is housed in a nearly seven-foot-tall, 400-pound display in the Airside Center Core of the airport, accessible to both arriving and departing travelers.

  • The installation officially launches at 11 a.m. on Tuesday, March 24, 2026.
  • The holograms will perform around the clock at Pittsburgh International Airport through April 30, 2026.

The players

Pittsburgh Symphony Orchestra

A world-class symphony orchestra founded in 1896 that performs a wide range of classical and contemporary repertoire at its home in Heinz Hall and on stages around the world.

Joe Zeff Design

A Pittsburgh-based creative agency that creates interactive storytelling experiences for leading global brands, including the holographic installation at Pittsburgh International Airport.

Dylan Naroff

The Assistant Concertmaster of the Pittsburgh Symphony Orchestra, who is featured as one of the holographic performers.

Doug Rosenthal

A musician with the Pittsburgh Symphony Orchestra, who is featured as one of the holographic performers.

Rhian Kenny

A musician with the Pittsburgh Symphony Orchestra, who is featured as one of the holographic performers.

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What they’re saying

“We're thrilled to greet visitors to the Airport with the sound of the Pittsburgh Symphony in such an innovative way. This installation blends art and technology to create a memorable welcome and invites travelers to experience the Orchestra live at Heinz Hall while they're here. It's also a powerful example of how the combination of culture and innovation defines Pittsburgh.”

— Melia Tourangeau, President and CEO of the Pittsburgh Symphony Orchestra

“Our hope is that people are making a fuss about Pittsburgh long after the NFL Draft. A newly renovated airport. A world-class symphony. Together, they create a first impression you won't forget. Welcome to the Pittsburgh you never saw coming.”

— Joe Zeff, President of Joe Zeff Design

What’s next

The holographic installation at Pittsburgh International Airport will run through April 30, 2026, coinciding with the NFL Draft in the city. Travelers are encouraged to share their experience using the hashtag #PSOatPIT.

The takeaway

This innovative holographic installation showcases Pittsburgh's transformation into a hub for technology and innovation, blending the city's cultural assets like the world-class Pittsburgh Symphony Orchestra with cutting-edge digital experiences. It's a powerful example of how Pittsburgh is redefining its identity and creating a unique first impression for visitors.