AI & Business Value: Sell Your Business for a Higher Multiple in 2026

Elixir Consulting Group helps business owners boost valuations by embedding AI into core operations

Mar. 21, 2026 at 9:21am

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According to Dr. Connor Robertson, founder of Elixir Consulting Group, businesses that haven't embedded artificial intelligence into their core operations will face significantly lower valuations or may not sell at all when it comes time to exit. Elixir's 'operational decoupling' process helps business owners reduce founder dependency, automate critical functions, and build a 'business that sells itself' through pragmatic AI implementations.

Why it matters

Many profitable small businesses struggle to sell or sell at a discount due to 'founder dependency' - the owner acting as the primary salesperson, making key decisions, and holding vital relationships. This increases perceived risk for potential buyers and lowers the sale price. Elixir's approach aims to address this issue by systematically reducing founder involvement through AI-powered automation.

The details

Elixir Consulting Group's 'operational decoupling' process involves a comprehensive audit to map where the founder is essential, where involvement is habitual, and where systems are missing. High-impact, low-complexity dependencies are tackled first, with a roadmap for more challenging areas. Instead of hiring expensive replacements, Elixir implements AI solutions for tasks like automated financial reporting, customer communication, and predictive analytics.

  • Elixir Consulting Group's engagements typically span 12 to 18 months.
  • The process is most effective when started well before a planned exit.

The players

Dr. Connor Robertson

The founder of Elixir Consulting Group, who argues that businesses without AI-embedded operations will face lower valuations.

Elixir Consulting Group

A consulting firm that helps business owners reduce founder dependency and build 'a business that sells itself' through operational decoupling and AI implementation.

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What they’re saying

“Businesses that haven't made this shift will face significantly lower valuations – or may not sell at all.”

— Dr. Connor Robertson, Founder, Elixir Consulting Group

What’s next

Elixir Consulting Group provides documentation, training, and a transition playbook to ensure a seamless handover for new owners after a business sale.

The takeaway

By embedding AI into core operations, business owners can reduce founder dependency, improve valuations, and create a 'business that sells itself' - making the transition to new ownership smoother and more successful.