The Soul Cruisers Release 'Sensual Lovin' Single

The R&B group's new track arrives just in time for Valentine's Day

Published on Feb. 20, 2026

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Banner Records has announced the release of 'Sensual Lovin,' the second single from the eleven-piece soul band The Soul Cruisers. The track blends modern R&B with the group's classic soul sound, featuring impeccable harmonies, tight musicianship, and an irresistible sing-along hook. The single was written by Tom Lorentz and produced by Banner Records CEO John Anthony and Larry Luther at Mr. Small's Studio in Pittsburgh.

Why it matters

The Soul Cruisers have been building momentum with their debut single 'Deeper and Deeper,' and 'Sensual Lovin' solidifies their place in today's soul music landscape. The group is known for their electrifying live performances and rich, full-band sound, and this new single is poised to soundtrack Valentine's Day and beyond.

The details

The Soul Cruisers' new single 'Sensual Lovin' was recorded between Mr. Small's Studio in Pittsburgh and The Jam Room in Howell, New Jersey. The track was written by Tom Lorentz, Vice President of the Buffalo Music Hall of Fame and longtime associate of Banner Records. Production was led by Banner Records CEO John Anthony and Larry Luther. A performance/lyric video for the song will premiere on February 13 to coincide with the single's release.

  • The single 'Sensual Lovin' was released on February 13, 2026.
  • The performance/lyric video for the song will premiere on February 13, 2026 at 12 AM.

The players

The Soul Cruisers

An eleven-piece soul band known for their electrifying live performances and rich, full-band sound.

Banner Records

The record label that proudly announced the release of 'Sensual Lovin,' The Soul Cruisers' second single.

Tom Lorentz

The Vice President of the Buffalo Music Hall of Fame and longtime associate of Banner Records, who wrote the song 'Sensual Lovin'.

John Anthony

The CEO of Banner Records, who co-produced the single 'Sensual Lovin' alongside Larry Luther.

Larry Luther

The producer who co-produced the single 'Sensual Lovin' alongside Banner Records CEO John Anthony.

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What’s next

The Soul Cruisers are already preparing another groove-driven follow-up single to keep the energy building throughout the year.

The takeaway

The release of 'Sensual Lovin' solidifies The Soul Cruisers' place in today's soul music landscape, showcasing their ability to blend modern R&B with their signature classic soul sound and deliver an irresistible track perfect for Valentine's Day and beyond.