Boise Ranked Second Best City for a 'Fresh Start'

Consumer Affairs study cites Idaho city's economic stability, safety, and quality of life as top draws.

Published on Feb. 19, 2026

Got story updates? Submit your updates here. ›

According to a recent Consumer Affairs study, Boise, Idaho is the second-best city in the U.S. for people looking to start over, ranking highly for its economic opportunities, safety, and quality of life. While the city faces challenges with affordability, the study highlights Boise's thriving job market, low crime rates, and appealing work-life balance as key factors that make it an attractive destination for those seeking a fresh start.

Why it matters

The study's findings underscore Boise's growing reputation as a desirable destination for young professionals and those looking to make a major life change. As more people consider relocating, the city's strong economic prospects and livability could make it a top choice, though affordability remains a concern.

The details

The Consumer Affairs study analyzed 100 U.S. cities based on factors like economic stability, safety, affordability, and quality of life. Boise ranked second overall, performing particularly well in economic opportunity and stability, with a 44.4% growth in average annual income. The city also scored highly for safety, coming in 12th, and 14th for ease of relocating. However, Boise ranked 79th for affordability, with average monthly rents around $1,765 and home prices averaging $483,839.

  • The Consumer Affairs study was published on January 7, 2026.

The players

Consumer Affairs

A consumer news platform that provides guides for major purchases and recently ranked the best places to move to start over in 2026.

Dayna Edens

The media relations manager at Consumer Affairs who commented on the study's findings about Boise.

Got photos? Submit your photos here. ›

What they’re saying

“Idaho may be known for its potatoes, but you don't need to be a spud to put down new roots in Boise.”

— Consumer Affairs (Consumer Affairs)

“Ranking Boise second in the nation is 'a bold statement, I know.' Hear me out.”

— Dayna Edens, Media Relations Manager (Idaho Statesman)

“Boise performs well across the factors that matter most to people starting over.”

— Dayna Edens, Media Relations Manager (Idaho Statesman)

The takeaway

Boise's strong economic prospects, safety, and quality of life make it an increasingly attractive destination for those seeking a fresh start, though the city's high housing costs remain a challenge for some newcomers.