Designing Shore Homes for How Families Actually Live

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As more Main Line families divide their time between a primary home and a Jersey Shore retreat, the design of these coastal homes needs to evolve to reflect the realities of how they are actually used. Nicole Bailey Designs is shifting away from traditional coastal aesthetics toward warmer, more layered interiors that prioritize functionality and year-round livability over seasonal themes.

Why it matters

The rise of the 'second home' has reshaped how coastal properties are designed and used. Families no longer see their shore houses as just vacation retreats, but as an extension of their primary residence where they spend significant time. This requires a new design approach that moves beyond the expected coastal look to create spaces that are truly livable and durable.

The details

Instead of relying on classic coastal motifs like white kitchens and blue accents, Nicole Bailey Designs is embracing warmer, more organic interiors with layered neutrals, natural textures, and materials that feel grounded rather than decorative. The goal is to create spaces that feel elevated, timeless, and able to withstand heavy use throughout the year, not just during the summer months. The firm is also placing a greater emphasis on collaborating with architects and builders from the start of a project to ensure design, construction, and functionality are aligned.

• Nicole Bailey Designs will open a new studio space in Middle Township, NJ in June 2026.
• The firm's upcoming shore projects will serve as testing grounds for new design approaches and material selections.

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