Hard Mountain Dew Offers Free Pedicures and Reimbursements Nationwide

The beverage brand is launching a spring promotion to help people get "sandal-ready" before outdoor drinking season.

Mar. 25, 2026 at 11:13pm

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Hard Mountain Dew is kicking off its "outdoor drinking season" with a one-day pedicure pop-up event in Philadelphia on April 9, where fans 21 and over can book a free pedicure and enjoy a Hard Mountain Dew. The brand is also offering a nationwide pedicure reimbursement program, where fans can submit salon receipts between March 25 and April 9 to get reimbursed.

Why it matters

This promotion by Hard Mountain Dew aims to address the annual "foot-neglect problem" that many people face as they transition into sandal season, providing a practical and fun way for consumers to get their feet ready.

The details

The one-day pedicure pop-up event in Philadelphia will run from 4 to 8 p.m. on April 9, and appointments can be booked through the campaign site. For the nationwide reimbursement program, fans can submit their pedicure receipts at HardDewManiPedi.com between March 25 and April 9 to get reimbursed, while supplies last.

  • The one-day pedicure pop-up event in Philadelphia will take place on April 9, 2026.
  • The nationwide pedicure reimbursement program will run from March 25 to April 9, 2026.

The players

Hard Mountain Dew

A beverage brand that is launching a spring promotion focused on providing free pedicures and reimbursements to help people get "sandal-ready" before outdoor drinking season.

Erica Taylor

The senior brand director for Hard Mountain Dew, who stated that the brand is going "where few brands have gone before" by offering pedicures.

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What they’re saying

“Hard Mountain Dew, as usual, goes where few brands have gone before – and that now includes pedicures. Nobody asked us to fix the foot-neglect problem this spring, but somebody had to do it. And if you're going to roll into sandal season, you might as well do it with an ice-cold Hard Mountain Dew in hand! Consider this our gift to everyone who's been one flip-flop away from a very uncomfortable conversation.”

— Erica Taylor, Senior Brand Director, Hard Mountain Dew

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This promotion by Hard Mountain Dew highlights the brand's willingness to address practical consumer needs in a fun and engaging way, providing a unique solution to the annual "foot-neglect problem" many people face as they transition into sandal season.