Urban Outfitters Receives 'Hold' Rating from Analysts

Seventeen analysts cover the apparel retailer, with mixed recommendations

Mar. 20, 2026 at 9:12am

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Urban Outfitters, Inc. (NASDAQ:URBN) has received an average 'Hold' rating from the seventeen analysts covering the company, according to MarketBeat.com. One analyst has a 'Sell' recommendation, eight have 'Hold' ratings, and eight have 'Buy' recommendations on the stock. The average 12-month price target among analysts is $86.25.

Why it matters

Urban Outfitters is a major apparel retailer with a diverse portfolio of brands. Analyst ratings and price targets can provide insight into the company's performance and future outlook, which is important for investors and the broader retail industry.

The details

Several analysts have recently weighed in on Urban Outfitters. UBS Group reiterated a 'neutral' rating, while JPMorgan Chase & Co. cut their price target from $96 to $94. Wall Street Zen upgraded the stock from 'Hold' to 'Buy', and Guggenheim and The Goldman Sachs Group initiated coverage with 'neutral' ratings.

  • Urban Outfitters released its quarterly earnings on February 25, 2026.
  • CEO Richard A. Hayne sold 10,667 shares on December 26th.

The players

Urban Outfitters, Inc.

A global lifestyle retailer headquartered in Philadelphia, Pennsylvania, operating multiple retail concepts and brands.

Richard A. Hayne

The chief executive officer of Urban Outfitters, who directly owns over 17.7 million shares in the company.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

The mixed analyst ratings on Urban Outfitters reflect the broader challenges facing the retail industry, as the company navigates changing consumer preferences and a competitive landscape. Investors will be closely watching the company's performance and strategy going forward.