fullthrottle.ai Launches Enhanced SmartMail Capabilities

New self-service direct mail activation integrates with identity-based digital campaigns

Mar. 17, 2026 at 3:06pm

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FullThrottle Technologies, a pioneer in first-party data media solutions, has announced an enhanced SmartMail offering that brings identity-powered direct mail to its fullthrottle.ai self-service platform. The new capabilities allow marketers to activate personalized physical mail campaigns alongside digital display, audio, and CTV campaigns using first-party and third-party audiences within a single unified workflow.

Why it matters

This integration helps brands bridge the digital-physical gap by connecting online behavior with in-home influence, allowing for more effective omnichannel campaigns that can boost conversion, loyalty, and revenue. Unlike standalone direct mail solutions, SmartMail is deeply embedded into fullthrottle.ai's identity graph, enabling marketers to create, launch, and measure campaigns that include physical mail without relying on separate third-party lists or complex data onboarding.

The details

The new SmartMail capabilities include identity-powered targeting that dynamically builds direct mail audiences using real-time digital behavior, first-party ownership data, and household-level identity resolution. Marketers can also trigger personalized mailers based on key behavioral signals and execute unified campaigns that combine digital and physical touchpoints. Additionally, the platform provides end-to-end attribution, allowing physical mail outcomes to be tracked alongside digital campaigns.

  • The new SmartMail capabilities were announced on March 11, 2026.

The players

FullThrottle Technologies, LLC

A pioneering innovator in first-party data media solutions and AdTech operating systems.

Louis DiGiacomo

VP of Product at fullthrottle.ai.

Amol Waishampayan

Co-Founder at fullthrottle.ai.

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What they’re saying

“The new SmartMail brings real-world power to real-time marketing. SmartMail connects the dots between digital engagement and physical touchpoints. That means personalized experiences that truly move the needle for brands, agencies, and their customers.”

— Louis DiGiacomo, VP of Product at fullthrottle.ai (PRNewswire)

“This is predictive, intelligent outreach at scale. SmartMail is now fully integrated within unified first-party and third-party campaign workflows, extending audience reach and converting third-party audience intelligence into owned, addressable households for direct mail activation.”

— Amol Waishampayan, Co-Founder at fullthrottle.ai (PRNewswire)

The takeaway

The enhanced SmartMail capabilities from fullthrottle.ai represent a significant step forward in bridging the digital-physical divide, allowing marketers to create more effective omnichannel campaigns that leverage identity-based insights to drive real-world impact.