F1 Arcade Bringing Elevated Racing Experience to Chicago

New venue in River North to offer simulators, cocktails, and rooftop experience.

Published on Mar. 10, 2026

Got story updates? Submit your updates here. ›

F1 Arcade, the world's first official Formula 1 hospitality concept, is opening a new location this summer in Chicago's River North neighborhood. The venue will feature elevated social racing experiences with simulators, handcrafted cocktails, and a food menu of shareable favorites. This will be the first F1 Arcade to offer a rooftop experience.

Why it matters

The arrival of F1 Arcade in Chicago signals the growing popularity of immersive, experience-driven entertainment venues in major cities. As consumers seek out unique and interactive experiences, F1 Arcade's blend of motorsports, hospitality, and rooftop ambiance could attract both racing enthusiasts and those looking for a novel social outing.

The details

F1 Arcade's new Chicago location will open at 1 West Grand Ave., previously home to Rock Bottom Brewery. The venue will offer a range of racing simulators, allowing guests to virtually compete in Formula 1 races, as well as a menu of handcrafted cocktails and shareable food items. Additionally, the Chicago location will be the first F1 Arcade to feature a rooftop experience, further enhancing the social and immersive nature of the concept.

  • F1 Arcade is set to open its new Chicago location this summer.

The players

F1 Arcade

The world's first official Formula 1 hospitality concept, offering elevated social racing experiences.

Chicago

The city where the new F1 Arcade location will open in the River North neighborhood.

Got photos? Submit your photos here. ›

What’s next

F1 Arcade is now accepting inquiries for private events and large group bookings at its upcoming River North location.

The takeaway

The arrival of F1 Arcade in Chicago demonstrates the growing demand for immersive, experience-driven entertainment venues that blend sports, hospitality, and social experiences. As consumers seek out unique and interactive outings, F1 Arcade's blend of motorsports, cocktails, and rooftop ambiance could attract both racing enthusiasts and those looking for a novel social experience.