PurpleLab and Decentriq Launch Industry's First Social Media Measurement Solution for Healthcare

Partnership enables life sciences brands to connect social media campaigns to real-world patient outcomes

Published on Mar. 5, 2026

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PurpleLab, a healthcare analytics company, and Decentriq, a confidential data collaboration platform, have announced a partnership that will allow life sciences brands to measure the direct impact of social media advertising on real-world patient outcomes. This breakthrough solution leverages Decentriq's data clean room technology to securely match media exposure data from social media platforms against PurpleLab's extensive healthcare datasets, including prescription, hospital, and patient outcome data.

Why it matters

Measuring the impact of media investment on patient outcomes has long been a challenge for the healthcare industry due to data privacy requirements and the siloed nature of media platforms. This partnership addresses this critical gap, giving pharma marketers the ability to track the path from a social media impression to a prescription or health claim, and perform complex attribution modeling in a HIPAA-compliant environment.

The details

The integration of PurpleLab's healthcare data and Decentriq's data clean room infrastructure unlocks several key capabilities for pharma marketers, including closed-loop measurement in walled gardens, HIPAA-compliant analytics, and the ability to scale across multiple social media platforms. This functionality will be available to all PurpleLab clients effective immediately.

  • The partnership was announced on March 5, 2026.

The players

PurpleLab

A leading healthcare analytics company driven by the philosophy that outcomes matter most.

Decentriq

A confidential data collaboration platform that enforces compliance and control with advanced privacy technologies.

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What they’re saying

“We've been looking for a way to close the loop with social media platforms for years, but it was technically not possible or too cumbersome until the advent of data clean rooms. Decentriq, with its DNA in security and privacy, is the best partner to address this problem and finally provide our clients with the full-funnel visibility they require.”

— Scott Ronay, GM Advertising at PurpleLab

“This partnership sits at the exact intersection of the two industries Decentriq has focused on since our beginning: media and healthcare. We are proud to provide the technology that helps PurpleLab turn their vision of a truly universal measurement suite into a reality.”

— Pierre Cholet, Chief Customer Officer at Decentriq

What’s next

The partnership expects to onboard additional global social media platforms in the coming months, further expanding the capabilities of this groundbreaking solution.

The takeaway

This partnership represents a major breakthrough for the healthcare industry, providing pharma marketers with the ability to measure the real-world impact of their social media campaigns for the first time. By unlocking closed-loop measurement and HIPAA-compliant analytics, it sets a new standard for data-driven marketing in the highly regulated healthcare space.