Kendall Jenner Stuns in Bleached Brow Campaign

The model's dramatic new look leaves fans nearly unrecognizable.

Published on Feb. 25, 2026

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Kendall Jenner's latest modeling campaign for the brand Khaite features the reality star with bleached eyebrows, a bold look that has left many fans doing a double-take. The dramatic change in Jenner's appearance has sparked discussion around the power of eyebrows to transform one's look, with the model joining a growing number of celebrities embracing the nearly invisible brow trend.

Why it matters

Eyebrow styling has evolved significantly in recent years, moving from the thin, penciled-in looks of the 1990s to fuller, more natural shapes. Jenner's bleached brow campaign highlights how dramatic this transformation can be, with the model's signature features being drastically altered. This speaks to the broader cultural fascination with eyebrows and their ability to dramatically change one's appearance.

The details

In Jenner's new Khaite campaign, the model is shown wearing sleek, all-leather outfits, her dark hair pulled back to fully showcase her barely-there bleached eyebrows. The dramatic look is a departure from Jenner's usual glamorous style, leaving many fans struggling to recognize the reality star. Bleached brows have become increasingly popular among celebrities in recent years, with stars like Julia Fox, Miley Cyrus, and Jenna Ortega all rocking the bold look on red carpets and in photoshoots.

  • Kendall Jenner walked in Khaite's Spring/Summer 2026 runway show in September 2025.
  • Jenner's new bleached brow campaign for Khaite was released in February 2026.

The players

Kendall Jenner

A model and reality TV star, known for her work with high-fashion brands and as a member of the Kardashian-Jenner family.

Khaite

An American luxury fashion brand that Jenner has partnered with, walking in their runway shows and starring in their campaigns.

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The takeaway

Kendall Jenner's dramatic transformation with bleached eyebrows in her new Khaite campaign highlights the power of eyebrows to drastically alter one's appearance. This bold look, which has been embraced by a growing number of celebrities, speaks to the evolving cultural fascination with eyebrow styling and its ability to make a major impact on one's overall aesthetic.