Datavault AI Highlights Super Bowl LX with NFL Alumni

The company showcased its data-over-sound and immersive engagement platforms at the big game.

Published on Feb. 10, 2026

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Datavault AI, a leader in data monetization and digital engagement technologies, successfully executed multiple high-visibility activations throughout Super Bowl LX weekend. This included a strategic partnership with NFL Alumni in health initiatives, engagement on Radio Row, and live demonstrations of its proprietary technologies like ADIO and DVHOLO.

Why it matters

Datavault AI's activations at the Super Bowl showcased how its technology can enable authenticated audience engagement, digital credentials, and monetization of content at scale for major live events. The partnership with NFL Alumni also highlighted how Datavault's tools can support community outreach, wellness programs, and public safety messaging.

The details

At Radio Row, Datavault AI used its ADIO data-over-sound technology to enable real-time audience interaction and its DVHOLO platform for immersive visualization. The company also collaborated with NFL Alumni in Health to amplify public safety announcements and promote the organization's wellness initiatives. Datavault AI additionally worked with sports media personality Mark Kerr to discuss how its technology empowers athletes to control and monetize their digital identities.

  • Datavault AI operated at Radio Row throughout Super Bowl LX weekend.
  • The company's partnership with NFL Alumni in Health was a central highlight of the weekend.

The players

Datavault AI Inc.

A leader in data monetization, credentialing, digital engagement and real-world asset tokenization technologies.

NFL Alumni

A nonprofit dedicated to promoting the health and well-being of NFL alumni and their communities.

Billy Davis

A two-time Super Bowl champion with the Dallas Cowboys and Baltimore Ravens, and co-director of NFL Alumni Health.

Mark Kerr

A celebrated multiple-time UFC heavyweight tournament champion and sports media personality.

Nathaniel Bradley

Chief Executive Officer of Datavault AI.

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What they’re saying

“As a nonprofit dedicated to promoting the health and well-being of NFL alumni and their communities, we recognized the importance of teaming up with the U.S. Drug Enforcement Administration (DEA) and Datavault AI to deliver this critical, life-saving message. The technology enhances audience engagement by ensuring public safety announcements reach people in real time reinforcing our commitment to supporting the well-being of our alumni and the broader community.”

— Billy Davis, Co-director of NFL Alumni Health (Mirage News)

“These activations went beyond demonstration and reflected real-world execution. Super Bowl weekend provided an opportunity to validate our platforms in one of the most demanding live-event environments, alongside NFL Alumni, while illustrating how data, identity, and engagement can converge in near real time.”

— Nathaniel Bradley, Chief Executive Officer of Datavault AI (Mirage News)

What’s next

Datavault AI continues to advance its mission to unlock the value of data through AI, tokenization, and secure digital infrastructure, with plans to expand its pipeline of live-event, sports, and media deployments.

The takeaway

Datavault AI's successful activations at Super Bowl LX showcase how its technology can enable authenticated audience engagement, digital credentials, and content monetization at scale for major live events, while also supporting community outreach and public safety initiatives.