Philly Shops Scoop Up Breakfast-Themed Ice Cream for Special Holiday

Ice Cream for Breakfast Day is this Saturday, and local shops are getting creative with limited-time flavors.

Published on Feb. 5, 2026

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This Saturday, February 7th, is Ice Cream for Breakfast Day, an informal holiday started by a mother in 1966 to bring some fun to her kids' morning routine. Philly ice cream shops like Milk Jawn, Weckerly's, and Malai are celebrating the day by opening early and offering special breakfast-themed ice cream flavors and treats, from Corn Pops to French toast sundaes.

Why it matters

Ice Cream for Breakfast Day has become a beloved annual tradition, especially for families, as a way to add some whimsy and joy to the winter months. With the cold weather and other challenges facing the city, local businesses see this as an opportunity to bring the community together and put smiles on people's faces.

The details

Milk Jawn in South Philly is opening at 9am on Saturday with a full lineup of kids' cereal-inspired flavors like Corn Pops, Cap'n Crunch, and Lucky Charms. Weckerly's and Malai are both featuring French toast-themed ice cream treats, with Weckerly's offering a brioche French toast with berry jam and Malai serving up an orange-fennel French toast ice cream topped with coffee cardamom ice cream. The Free Library is also getting in on the fun, hosting a party with live music and an ice cream truck.

  • Ice Cream for Breakfast Day is celebrated annually on the first Saturday of February.
  • This year, Ice Cream for Breakfast Day falls on February 7, 2026.

The players

Milk Jawn

A South Philly ice cream shop that has been celebrating Ice Cream for Breakfast Day for the past four years, opening early and offering creative cereal-themed flavors.

Weckerly's

A Rittenhouse ice cream shop featuring a French toast-inspired ice cream treat for the holiday, with maple syrup-soaked brioche and berry jam.

Malai

A new Philadelphia outpost of the Brooklyn-based ice cream shop, offering a unique French toast ice cream with orange-fennel and coffee cardamom flavors.

Lynne Haase

Supervisor of the Parkway Central Library's children's department, which is hosting an Ice Cream for Breakfast party with live music and an ice cream truck.

Pooja Bavishi

Founder and CEO of Malai, excited to bring her spiced South Asian-inspired ice cream flavors to Philadelphia for the holiday.

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What they’re saying

“We usually have a line waiting. We open at 9 a.m. for our Ice Cream for Breakfast Day .... We have families that come back every year. They kind of plan the day around it. It's become a tradition.”

— Amy Wilson, CEO and creative director at Milk Jawn (billypenn.com)

“Last year we had, I think, 450 people here. It was such a big hit.”

— Lynne Haase, Supervisor of the Parkway Central Library's children's department (billypenn.com)

“I just think that people are always looking for this — a joyful moment when it's totally and completely unexpected, especially from your ice cream shop at breakfast.”

— Pooja Bavishi, Founder and CEO of Malai (billypenn.com)

What’s next

Ice cream shops around Philadelphia will continue offering their special breakfast-themed flavors and treats throughout the month of February, so customers can enjoy the festive flavors even after Ice Cream for Breakfast Day.

The takeaway

Ice Cream for Breakfast Day is a beloved annual tradition that brings a sense of whimsy and community to the winter months. By offering creative, breakfast-inspired ice cream flavors and experiences, Philly's local ice cream shops are helping to lift spirits and bring some much-needed joy to the city during this challenging time.