Hershey Reverses Course, Bringing Back Original Chocolate Ingredients

The iconic candy company responds to consumer backlash over cost-cutting measures.

Apr. 3, 2026 at 11:22am

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A close-up photograph of a single Hershey's chocolate bar resting on a clean, white background. The chocolate has a rich, glossy brown color and reflects the dramatic studio lighting, creating deep shadows that highlight the premium quality of the cocoa ingredients.Hershey's decision to restore its original chocolate recipe aims to recapture the premium quality and flavor that made the brand an American icon.Hershey Today

Hershey, the iconic chocolate company, has announced plans to revert to its original chocolate recipe and ingredients starting in 2027. This comes after public criticism from the founder's grandson over the company's decision to use cheaper ingredients in recent years, which had impacted the quality and taste of Hershey's signature products like Hershey's Kisses and Reese's Peanut Butter Cups.

Why it matters

Hershey's is one of the most recognizable and beloved confectionery brands in the world. The company's decision to prioritize cost-cutting over quality had drawn significant backlash from loyal customers who felt the products had lost their signature taste and texture. This move to restore the original recipe is seen as a win for consumers and a recognition by Hershey's that brand loyalty and quality are essential to maintaining their market dominance.

The details

According to reports, the most noticeable change will be in Hershey's Easter Eggs, which had been coated with a different, less chocolatey coating in recent years. However, the company has stated that the Reese's Peanut Butter Cups have always maintained the original recipe and ingredients. The decision to revert to the classic Hershey's chocolate formula comes after the founder's grandson publicly criticized the company for prioritizing cost savings over quality.

  • Hershey's announced the change in April 2026.
  • The new original recipe products will hit shelves starting in 2027.

The players

Hershey

The iconic American chocolate company founded in 1894 and headquartered in Hershey, Pennsylvania.

Hershey's Grandson

An unnamed descendant of the company's founder who recently criticized Hershey's for using cheaper ingredients in its products.

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What they’re saying

“Again, the main products that you will taste the difference is the Easter Eggs, when asked about the Peanut Butter Cups, a spokesperson for the company stated that they have always used original ingredients for that.”

— Hershey Spokesperson

What’s next

Hershey's will begin rolling out the original recipe products in 2027, starting with their iconic Easter Eggs.

The takeaway

Hershey's decision to revert to its classic chocolate formula in response to consumer backlash highlights the importance of brand loyalty and quality in the highly competitive confectionery market. This move is expected to be well-received by Hershey's longtime fans who have missed the signature taste of the original products.