Bell Bank Buys Stake in Hershey

Investment firm adds 10,299 shares of chocolate maker to portfolio

Mar. 29, 2026 at 8:03am

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Bell Bank, a North Dakota-based financial institution, disclosed in a recent SEC filing that it acquired a new position in The Hershey Company (NYSE: HSY) during the fourth quarter of 2025. The fund purchased 10,299 shares of the iconic chocolate maker's stock, valued at approximately $1.87 million.

Why it matters

Hershey is one of the most recognizable consumer brands in the world, with a portfolio that includes classic chocolate bars, Reese's Peanut Butter Cups, and other snack favorites. The company's stock has been a consistent performer, making it an attractive investment for institutional funds like Bell Bank.

The details

According to the 13F filing, Bell Bank's new stake in Hershey represents a small portion of the firm's overall investment portfolio. The filing did not disclose any additional details about the bank's investment strategy or plans for the Hershey position.

  • Bell Bank acquired the Hershey shares during the fourth quarter of 2025.

The players

Bell Bank

A North Dakota-based financial institution that manages investment portfolios for individual and institutional clients.

The Hershey Company

A leading North American chocolatier and snack manufacturer headquartered in Hershey, Pennsylvania.

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The takeaway

The addition of Hershey to Bell Bank's portfolio reflects the continued investor interest in established consumer brands with strong market positions and reliable financial performance. As Hershey navigates evolving consumer preferences and market dynamics, its ability to maintain its iconic status will be closely watched by the investment community.