Twizzlers Launches Limited-Edition Dirty Soda Straws

The new flavor features notes of vanilla, lime, and coconut.

Published on Mar. 10, 2026

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Twizzlers is releasing a limited-edition Dirty Soda-inspired Straws flavor on March 12. The new straws will be available in small quantities on the Hersheys website, Gopuff, and at select Hershey's Chocolate World locations. Fans who miss the drop can still use regular Twizzlers as DIY soda straws.

Why it matters

The launch of the Twizzlers Dirty Soda Straws taps into the growing popularity of flavored soda drinks, known as "dirty soda", which have become a trendy beverage option, especially among younger consumers. This limited-edition product allows Twizzlers to stay relevant and capitalize on this emerging market.

The details

The new Twizzlers Dirty Soda Straws will feature flavors of vanilla, lime, and coconut. They will be available starting March 12 in limited quantities on the Hersheys website, Gopuff, and at select Hershey's Chocolate World locations, including the flagship store in Hershey, Pennsylvania and the Times Square location.

  • The Twizzlers Dirty Soda Straws will launch on March 12, 2026.
  • Specialty dirty soda drinks will be available at the Hershey, Pennsylvania Hershey's Chocolate World location on weekends in March 2026.

The players

Twizzlers

A popular candy brand owned by The Hershey Company, known for its chewy, licorice-flavored twists.

Hershey's Chocolate World

A chain of retail stores owned by The Hershey Company, featuring Hershey's branded products and experiences.

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What they’re saying

“Even though the brand launched in 1929, it wasn't until 2004 that the higher-ups caught on and introduced Twizzlers Straws, specifically made for sipping.”

— Amanda Mactas, Author (delish.com)

What’s next

The Twizzlers Dirty Soda Straws will be available in limited quantities starting March 12, 2026. Fans who miss the initial drop can still use regular Twizzlers as DIY soda straws.

The takeaway

The launch of the Twizzlers Dirty Soda Straws demonstrates the brand's ability to adapt to emerging consumer trends, like the rise of flavored soda drinks. This limited-edition product allows Twizzlers to stay relevant and capitalize on a growing market, while also celebrating the classic DIY experience of using Twizzlers as makeshift soda straws.