Hershey's Unveils Limited-Edition Chocolate Olympic Medals

Some of the medals are not meant for eating, but can be enjoyed digitally.

Published on Feb. 11, 2026

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The iconic Hershey's Chocolate brand is releasing limited-edition milk chocolate medals that resemble real Olympic gold medals, complete with embossed designs and gold foil wrapping. The company has also created digital versions of the medals that can be enjoyed through augmented reality lenses on Snapchat and branded effects on TikTok.

Why it matters

Hershey's is tapping into the excitement and shared experience of the Olympic and Paralympic Winter Games by offering fans a fun, edible way to celebrate Team USA. The physical and digital chocolate medals provide an accessible and affordable way for people to feel connected to the games.

The details

The new Hershey's chocolate medals will be available for purchase on the TikTok Shop starting February 13 and at The Hershey's Store on Valentine's Day, February 14, for $5.99 each while supplies last. In addition to the physical medals, Hershey's has also created digital versions that can be enjoyed through augmented reality lenses on Snapchat and branded effects on TikTok.

  • The physical Hershey's chocolate medals will be available for purchase on February 13 and 14, 2026.
  • The digital Hershey's chocolate medals will be available through Snapchat and TikTok starting on February 13, 2026.

The players

The Hershey Company

An American multinational company and one of the largest chocolate manufacturers in the world, known for its iconic Hershey's chocolate brand.

Katrina Vatter

The Senior Brand Manager at The Hershey Company.

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What they’re saying

“For generations, Hershey's has been part of life's simple, authentic moments of happiness and the Olympic and Paralympic Winter Games are not different. We created these bespoke chocolate medals, both physical and digital, to turn watching Team USA into a shared experience, inviting fans to celebrate their own everyday wins and discover that happiness is always within reach.”

— Katrina Vatter, Senior Brand Manager (The Hershey Company)

What’s next

The physical Hershey's chocolate medals will be available for a limited time, so fans will need to act quickly to purchase them before they sell out.

The takeaway

Hershey's is providing a fun and affordable way for fans to celebrate the Olympic and Paralympic Winter Games by offering both physical and digital chocolate medals. This promotion taps into the shared experience of the games and allows people to feel connected to the excitement, even if they can't attend the events in person.