Hershey's to Sell Limited-Edition Chocolate Medals During Winter Olympics

Fans can score the collectible treats starting February 13th on TikTok Shop and February 14th on The Hershey's Store website.

Published on Feb. 11, 2026

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Ahead of the 2026 Winter Olympics in Milan Cortina, Hershey's announced it will sell limited-edition chocolate medals wrapped in gold foil. The collectible treats, featuring embossed designs, will be available on TikTok Shop starting February 13th and on The Hershey's Store website on February 14th, while supplies last.

Why it matters

This promotion is part of Hershey's first major creative campaign in eight years, celebrating "happiness as the real gold" and featuring stories from five U.S. Olympic and Paralympic athletes. The chocolate medals aim to connect consumers to the excitement of the games and remind them that happiness can be found in everyday moments, not just on the podium.

The details

The first 400 guests at Hershey's Chocolate World in Hershey, Pennsylvania, and in Times Square received a free chocolate medal on February 7th, ahead of the official launch. The limited-edition medals will be available while supplies last and are part of Hershey's new campaign that highlights the stories of five U.S. Olympic and Paralympic athletes.

  • The chocolate medals officially launch on TikTok Shop on February 13, 2026.
  • The chocolate medals officially launch on The Hershey's Store website on February 14, 2026.

The players

Hershey's

An American chocolate company that is manufacturing and selling the limited-edition chocolate medals.

Brenna Huckaby

A Para snowboarding athlete, four-time U.S. Paralympic medalist, featured in Hershey's new campaign.

Erin Jackson

A speedskating athlete, U.S. Olympic gold medalist, featured in Hershey's new campaign.

Hilary Knight

An ice hockey athlete, four-time U.S. Olympic medalist, featured in Hershey's new campaign.

Jason Brown

A figure skating athlete, U.S. Olympic bronze medalist, featured in Hershey's new campaign.

Jordan Stolz

A speedskating athlete, U.S. Olympian, featured in Hershey's new campaign.

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What’s next

The limited-edition chocolate medals will be available while supplies last on TikTok Shop starting February 13, 2026, and on The Hershey's Store website starting February 14, 2026.

The takeaway

This Hershey's promotion aims to connect consumers to the excitement of the Winter Olympics by offering limited-edition chocolate medals, while also celebrating the idea that happiness can be found in everyday moments, not just in reaching major milestones.