Hershey's Releases Limited-Edition Chocolate Olympic Medals

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Hershey's has launched a new ad campaign featuring Olympic and Paralympic athletes receiving chocolate gold medals as a token of support from their loved ones. The limited-edition chocolate discs, embossed with a mountain design and wrapped in gold foil, will be available for purchase on TikTok Shop starting February 13, followed by The Hershey's Store the next day. For $5.99, fans can get their hands on a medal of their own, while those who miss the chance can use virtual effects on TikTok and Snapchat to wear a digital version.

Why it matters

The campaign aims to shift the focus from the intense pressure of competition to the value of being in a 'happy place,' celebrating the athletes' achievements and the support they receive from their families. Hershey's is providing an accessible way for fans to feel like winners, even if they can't compete at an Olympic level.

The details

The chocolate medals feature a mountain design embossed on the surface and are wrapped in gold foil, attached to a Hershey's-branded ribbon. The limited-edition treats will be available for purchase on TikTok Shop starting February 13, followed by The Hershey's Store the next day. Priced at $5.99, the medals are a one-time-only release and will only be available while supplies last. For those who miss out on the physical medals, Hershey's has also rolled out digital versions that can be 'worn' using effects on TikTok and Snapchat.

• The limited-edition chocolate medals will be available for purchase on TikTok Shop starting February 13, 2026.
• The chocolate medals will be available at The Hershey's Store the day after their TikTok Shop release, on February 14, 2026.