Hershey's Launches Limited Edition Olympic Gold Medal Chocolates

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Hershey's is releasing a limited-edition milk chocolate medal to commemorate the 2026 Olympic and Paralympic Winter Games. The chocolate medals feature Hershey's take on the Olympic logo and will be available for purchase on the TikTok Shop starting February 13 and at the Hershey's Store on February 14, priced at $5.99 each. The launch also marks the debut of Hershey's new ad campaign, "Hershey's. It's Your Happy Place."

Why it matters

The limited-edition Olympic chocolate medals allow fans to celebrate the Winter Games and feel like champions, even if they can't compete. Hershey's is leveraging the popularity of the Olympics to drive sales and brand awareness through this unique collectible item and new marketing campaign.

The details

Each Hershey's Olympic chocolate medal is the same size and thickness as an actual gold medal, with the brand's interpretation of the Olympic logo featuring three intertwined mountain peaks. The medals come in a casing with the same design. They will first be available on the TikTok Shop on February 13 and at the Hershey's Store starting at 8 a.m. ET on February 14, but supplies are limited and will not be restocked.

• The Hershey's Olympic chocolate medals will first be available on the TikTok Shop on February 13, 2026.
• The medals will go on sale at the Hershey's Store on February 14, 2026 at 8 a.m. ET.

What’s next

Hershey's is also gearing up for Easter with new seasonal chocolate releases like Cadbury Mini Creme Egg, Cadbury Mini Caramel Egg, and Jolly Rancher Gummies Fruity Mix.