Hershey's Launches Limited-Edition Olympic Chocolate Medals

The iconic chocolate brand is releasing gold-medal-shaped milk chocolate treats to celebrate the Winter Games in Milan.

Published on Feb. 11, 2026

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Hershey's is launching a limited-edition milk chocolate medal to coincide with the 2026 Winter Olympics in Milan. The $5.99 chocolate treats will be available for purchase first on TikTok Shop starting on February 13, followed by sales at Hershey's retail locations the next day. This is part of a larger marketing push by Hershey's to capitalize on Olympic hype, including a new advertising campaign and partnerships with Team USA athletes.

Why it matters

Hershey's is leveraging the popularity of the Winter Olympics to drive sales and brand awareness, tapping into the excitement and shared experience of the global sporting event. The limited-edition chocolate medals allow fans to participate in the Olympic spirit from home, while the TikTok Shop launch demonstrates Hershey's efforts to reach younger consumers through emerging digital platforms.

The details

The Hershey's chocolate medals are made of milk chocolate and designed to resemble Olympic gold medals. They will be available for $5.99 each. The treats will first launch on TikTok Shop on February 13, before hitting Hershey's retail locations the following day. This is part of a broader marketing campaign by Hershey's around the Winter Games, which includes the brand's first new advertising for its classic milk chocolate bar in eight years, as well as partnerships with Team USA athletes like hockey player Hilary Knight and speed skaters Erin Jackson and Jordan Stolz.

  • The Hershey's chocolate medals will launch on TikTok Shop on February 13, 2026.
  • The chocolate medals will be available at Hershey's retail locations starting on February 14, 2026.

The players

The Hershey Company

A $45 billion candy and snack company that is launching the limited-edition chocolate medals to capitalize on the 2026 Winter Olympics in Milan.

Katrina Vatter

The senior brand manager at The Hershey Company who stated the company created the chocolate medals to turn watching the Olympics into a shared experience for fans.

Hilary Knight

A member of Team USA who has partnered with Hershey's for the company's Olympic marketing campaign.

Erin Jackson

A speed skater on Team USA who has partnered with Hershey's for the company's Olympic marketing campaign.

Jordan Stolz

A speed skater on Team USA who has partnered with Hershey's for the company's Olympic marketing campaign.

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What they’re saying

“We created these bespoke chocolate medals, both physical and digital, to turn watching Team USA into a shared experience.”

— Katrina Vatter, Senior Brand Manager, The Hershey Company (Press Release)

What’s next

The chocolate medals will first be available for purchase on TikTok Shop starting on February 13, 2026, before hitting Hershey's retail locations the following day.

The takeaway

Hershey's is tapping into the global excitement of the Winter Olympics by launching limited-edition chocolate medals, allowing fans to participate in the Olympic spirit from home. This innovative marketing strategy demonstrates the brand's efforts to reach younger consumers through digital platforms like TikTok while also maintaining its classic appeal.