Hershey's Releases Commemorative Team USA Chocolate Medals

Fans can purchase limited-edition milk chocolate medals to celebrate everyday victories.

Published on Feb. 10, 2026

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Hershey's, a sponsor of Team USA, is releasing a line of commemorative milk chocolate medals for fans to purchase. The medals feature the Team USA logo and are designed to celebrate everyday wins, not just Olympic achievements. The physical medals will be available on the Hershey's TikTok Shop and Hershey's Store, while digital AR lenses will be offered on Snapchat and TikTok.

Why it matters

This campaign allows Hershey's to engage with Team USA fans in a fun, interactive way, turning watching the Olympics into a shared experience. By offering both physical and digital medals, Hershey's is making it easy for fans to celebrate their own accomplishments and connect with the Olympic spirit.

The details

Hershey's has partnered with five winter Olympic and Paralympic athletes and their families for this promotion, including Brenna Huckaby, Erin Jackson, Hilary Knight, Jason Brown, and Jordan Stolz. The limited-edition milk chocolate medals will cost $5.99 each and will be available starting on February 13th on the Hershey's TikTok Shop and February 14th on the Hershey's Store website.

  • The physical medals will be available on the Hershey's TikTok Shop on February 13, 2026.
  • The physical medals will be available on the Hershey's Store website on February 14, 2026.

The players

Hershey's

A major American chocolate company and a sponsor of Team USA.

Brenna Huckaby

A para snowboarder and four-time U.S. Paralympic medalist.

Erin Jackson

A speedskater and U.S. Olympic gold medalist.

Hilary Knight

An ice hockey player and four-time U.S. Olympic medalist.

Jason Brown

A figure skater and U.S. Olympic bronze medalist.

Jordan Stolz

A speedskater and U.S. Olympian.

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What they’re saying

“We created these bespoke chocolate medals, both physical and digital, to turn watching Team USA into a shared experience, inviting fans to celebrate their own everyday wins and discover that happiness is always within reach.”

— Katrina Vatter, Senior Brand Manager at The Hershey Company

The takeaway

This promotion from Hershey's allows fans to connect with the Olympic spirit in a fun and accessible way, celebrating their own everyday accomplishments with commemorative chocolate medals. By partnering with Team USA athletes, Hershey's is creating a shared experience that goes beyond just watching the games.