Hershey Reports Strong Q4 and Full-Year 2025 Results

Company outlines 2026 plan focused on growth, margin restoration, and increased brand investment

Published on Feb. 6, 2026

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The Hershey Company reported fourth-quarter and full-year 2025 results highlighting continued sales growth despite 'unprecedented cocoa inflation' and broader macro volatility. Management outlined a 2026 plan centered on accelerating growth, restoring margins, and increasing investment behind brands and capabilities.

Why it matters

Hershey's strong performance in 2025 and its forward-looking strategy for 2026 provide insights into the resilience of the confectionery and snack industries amid economic challenges. The company's plans to boost innovation, marketing, and productivity highlight its efforts to navigate inflationary pressures and evolving consumer preferences.

The details

For the fourth quarter, Hershey reported a 7% increase in total net sales, driven by price realization and growth in its North America Salty Snacks segment. Full-year 2025 net sales grew 4.4%. The company cited disciplined execution, strengthened customer relationships, and innovation across its confection and salty snacks businesses as key factors behind its performance. Management outlined a 2026 plan focused on accelerating growth, restoring margins, and increasing investment behind brands and capabilities, including a double-digit increase in media spending and new product launches.

  • Hershey reported fourth-quarter and full-year 2025 results on February 7, 2026.
  • The company's 2026 outlook and strategic priorities will be discussed further at an investor day on March 31, 2026.

The players

The Hershey Company

A leading North American chocolatier and snack manufacturer headquartered in Hershey, Pennsylvania. The company develops, produces and markets a wide range of confectionery and snack products for retail, foodservice and international customers.

Kirk Tanner

President and CEO of The Hershey Company.

Steve Voskuil

Chief Financial Officer of The Hershey Company.

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