JPMorgan Lowers Ollie's Bargain Outlet Price Target

Analysts cut price objective on discount retailer stock

Apr. 13, 2026 at 3:23pm

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An extreme close-up of the intricate gears, levers, and conveyor belts of an industrial distribution center, representing the behind-the-scenes operations that power Ollie's Bargain Outlet's discount retail model.The complex machinery and logistics behind Ollie's Bargain Outlet's discount retail model face new headwinds as the company navigates a shifting economic landscape.Harrisburg Today

JPMorgan Chase & Co. analysts reduced their price target on Ollie's Bargain Outlet (NASDAQ:OLLI) from $163.00 to $152.00 while maintaining an 'overweight' rating on the stock. The new target price still represents a potential upside of 67.12% from the stock's current trading level.

Why it matters

Ollie's Bargain Outlet is a popular discount retail chain that has seen its stock price fluctuate amid broader market volatility. Analyst price target changes can influence investor sentiment and trading activity around the company's shares.

The details

In a research note issued on Monday, the JPMorgan analysts cited the company's recent financial performance and market conditions as factors behind the reduced price target. Several other equity research firms have also weighed in on Ollie's Bargain Outlet, with a range of 'buy' and 'hold' ratings and price objectives.

  • The new price target was set on April 13, 2026.

The players

JPMorgan Chase & Co.

A major global investment bank and financial services company.

Ollie's Bargain Outlet

An American discount retail chain that specializes in closeout merchandise and surplus inventory.

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The takeaway

The reduced price target from JPMorgan reflects the ongoing challenges and volatility facing Ollie's Bargain Outlet and the broader retail sector. Investors will be closely watching the company's financial performance and any further analyst commentary as it navigates the current economic environment.