Martin's Famous Potato Rolls Celebrates 25 Years as Sponsor of South Beach Wine & Food Festival

The iconic bread brand continues its long-running partnership with the renowned culinary event.

Mar. 14, 2026 at 1:40am

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Martin's Famous Pastry Shoppe, Inc., maker of the iconic Martin's Famous Potato Rolls and Bread, is celebrating another successful year as a proud sponsor of the Food Network South Beach Wine & Food Festival presented by Capital One. The 25th anniversary of the festival marked a special milestone, with Martin's sponsoring several premier events throughout the weekend, including the fan-favorite Burger Bash, where talented chefs from across the country crafted extraordinary burgers served on Martin's Famous Potato Rolls.

Why it matters

The South Beach Wine & Food Festival is one of the most celebrated culinary events in the country, bringing together world-class chefs, food lovers, and industry legends. Martin's long-standing partnership with the festival highlights the brand's commitment to supporting the culinary community and investing in the next generation of culinary professionals through the festival's charitable efforts.

The details

Martin's sponsored several premier events at the festival, including Mike's Amazing ® Burger Bash presented by Schweid & Sons ® hosted by Rachael Ray and Brooklyn Peltz Beckham, Chicken Coupe: Fried Chicken and Champagne presented by Capital One hosted by Kardea Brown and Esther Choi, Masters of Fire hosted by Tyler Florence, and Coca-Cola presents Tournament of Champions LIVE hosted by Guy Fieri. The fan-favorite Burger Bash was once again a highlight, as talented chefs crafted extraordinary burgers, many of which were served on Martin's Famous Potato Rolls. This year's Schweid & Sons The Very Best Burger Award was won by Chef Billy Kramer of NFA Burger.

  • The 25th anniversary of the Food Network South Beach Wine & Food Festival was celebrated in 2026.
  • Martin's has been a proud sponsor of the festival for many years.

The players

Martin's Famous Pastry Shoppe, Inc.

A family-owned and operated consumer goods company that focuses on baking high-quality bread and roll products, including the iconic Martin's Famous Potato Rolls and Bread.

Food Network South Beach Wine & Food Festival

One of the most celebrated culinary events in the country, bringing together world-class chefs, food lovers, and industry legends for an unforgettable weekend of flavors, fun, and philanthropy.

Chef Billy Kramer

The winner of the 2026 Schweid & Sons The Very Best Burger Award, the most prestigious burger honor at the festival.

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What they’re saying

“Watching these incredible chefs, who choose Martin's Potato Rolls as the foundation for their masterpieces, push the boundaries of culinary creativity is something we never take for granted.”

— Wendy Cowan, Marketing Manager, Martin's Famous Pastry Shoppe, Inc. (PR Newswire)

The takeaway

Martin's long-standing partnership with the prestigious South Beach Wine & Food Festival demonstrates the brand's commitment to supporting the culinary community and investing in the next generation of culinary professionals through the festival's charitable efforts, while also showcasing the versatility and quality of their iconic potato rolls.