Martin's Famous Potato Rolls Celebrates 25 Years as Sponsor of South Beach Food Festival

The iconic roll brand continues its proud partnership with the renowned culinary event.

Mar. 13, 2026 at 9:03pm

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Martin's Famous Pastry Shoppe, Inc., maker of the iconic Martin's Famous Potato Rolls and Bread, is thrilled to announce its continued proud sponsorship of the Food Network South Beach Wine & Food Festival presented by Capital One. This year's Festival celebrated its 25th anniversary and once again proved why it remains one of the most celebrated culinary events in the country, bringing together world-class chefs, food lovers, and industry legends for an unforgettable weekend of flavors, fun, and philanthropy.

Why it matters

Martin's has been a proud sponsor of the South Beach Wine & Food Festival for over two decades, showcasing its iconic potato rolls at some of the event's most popular culinary competitions and celebrations. The festival's 25-year milestone highlights Martin's longstanding commitment to supporting the culinary community and investing in the next generation of hospitality professionals.

The details

As a sponsor, Martin's was honored to be featured at several premier events throughout the festival, including the fan-favorite Burger Bash®, Mike's Amazing® Burger Bash presented by Schweid & Sons® hosted by Rachael Ray and Brooklyn Peltz Beckham, Chicken Coupe: Fried Chicken and Champagne presented by Capital One hosted by Kardea Brown and Esther Choi, Masters of Fire hosted by Tyler Florence, and Coca-Cola presents Tournament of Champions LIVE hosted by Guy Fieri featuring a special performance by Rev Run. Talented chefs from across the country crafted extraordinary burgers, from classic sliders to imaginative gourmet creations, many of which were served on Martin's Famous Potato Rolls.

  • The 25th anniversary of the South Beach Wine & Food Festival was celebrated this year.
  • Over the past 25 years, the Festival has raised over $45 million to support students enrolled in the Chaplin School of Hospitality & Tourism Management.

The players

Martin's Famous Pastry Shoppe, Inc.

A family-owned and operated consumer goods company headquartered in Chambersburg, PA, with a second bakery in Valdosta, GA, that focuses on baking high-quality bread and roll products using high-quality ingredients.

Food Network South Beach Wine & Food Festival

One of the most celebrated culinary events in the country, bringing together world-class chefs, food lovers, and industry legends for an unforgettable weekend of flavors, fun, and philanthropy.

Rachael Ray

Culinary icon and co-host of the Mike's Amazing® Burger Bash presented by Schweid & Sons®.

Brooklyn Peltz Beckham

Culinary icon and co-host of the Mike's Amazing® Burger Bash presented by Schweid & Sons®.

Kardea Brown

Co-host of the Chicken Coupe: Fried Chicken and Champagne presented by Capital One.

Esther Choi

Co-host of the Chicken Coupe: Fried Chicken and Champagne presented by Capital One.

Tyler Florence

Host of the Masters of Fire event.

Guy Fieri

Host of the Coca-Cola presents Tournament of Champions LIVE.

Rev Run

Performed at the Coca-Cola presents Tournament of Champions LIVE event hosted by Guy Fieri.

Billy Kramer

Winner of the Schweid & Sons The Very Best Burger Award, the most prestigious burger honor at the festival.

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What they’re saying

“Watching these incredible chefs, who choose Martin's Potato Rolls as the foundation for their masterpieces, push the boundaries of culinary creativity is something we never take for granted.”

— Wendy Cowan, Martin's marketing manager (PRNewswire)

The takeaway

Martin's Famous Potato Rolls' longstanding partnership with the South Beach Wine & Food Festival highlights the brand's commitment to supporting the culinary community and investing in the next generation of hospitality professionals. The festival's 25-year milestone is a testament to the event's enduring popularity and influence in the food and beverage industry.