Pieter Mulier's Final Alaïa Campaign Revealed in Collaboration with Steven Meisel

The fashion world bids farewell to Pieter Mulier's acclaimed tenure as Alaïa's creative director with a stunning final campaign shot by the legendary photographer.

Apr. 11, 2026 at 2:57am

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An extreme close-up of shimmering, high-contrast sequins and shattered glass, capturing the glamour and high-fashion aesthetic of Alaïa's final campaign under Pieter Mulier's creative direction.The final Alaïa campaign under Pieter Mulier's direction showcases the brand's enduring commitment to luxury and innovation, even as it bids farewell to a transformative era.Salem Today

As Pieter Mulier prepares to depart from his role as creative director of Alaïa, the fashion house has unveiled his final campaign, a collaboration with renowned photographer Steven Meisel. The campaign features five rising models captured in Meisel's signature style, which Alaïa describes as 'among the most influential in the history of fashion.' While Meisel's aesthetic may not always align with the brand's traditional values, the campaign is a bold departure that aims to pay tribute to the legacy of the late Azzedine Alaïa.

Why it matters

This campaign marks the end of Mulier's acclaimed five-year tenure at Alaïa, during which he has been credited with channeling the spirit of innovation while staying true to the brand's essence. The collaboration with Meisel, a photography giant whose work has defined fashion's most iconic images, adds an extra layer of significance to this farewell project. As the fashion world eagerly awaits Mulier's next move, this campaign serves as a testament to his creative vision and the lasting impact he has had on the Alaïa brand.

The details

The campaign itself is a study in simplicity and radical beauty, with the house emphasizing 'no noise, just beauty.' The deliberate repetition of a single composition places the focus squarely on the models and the garments, highlighting the sculptural quality of Mulier's winter-spring collection. The campaign is accompanied by a film by Gustave Rudman, featuring the same soundtrack as the show, underscoring Mulier's commitment to creating a holistic brand experience.

  • The campaign was released on Tuesday, April 11, 2026.
  • Mulier will be transitioning to his new role at Versace in Milan on July 1, 2026.

The players

Pieter Mulier

The Belgian designer who has served as the creative director of Alaïa for the past five acclaimed years, known for his affable personality and impressive resume that includes stints at Raf Simons, Jil Sander, Calvin Klein, and Dior.

Steven Meisel

The legendary fashion photographer whose work is described by Alaïa as 'among the most influential in the history of fashion.'

Azzedine Alaïa

The late Tunisian couturier who founded the Paris-based Alaïa fashion house and was known for his collaborations with photography giants like Peter Lindbergh and Arthur Elgort.

Gustave Rudman

The director who created the campaign film featuring the same soundtrack as the Alaïa fashion show.

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What they’re saying

“No noise, just beauty.”

— Alaïa

What’s next

As the fashion world bids farewell to Pieter Mulier's era at Alaïa, the industry is eager to see who will be selected as the next creative director and how they will build upon the brand's legacy.

The takeaway

This final campaign collaboration between Pieter Mulier and Steven Meisel serves as a fitting tribute to Alaïa's heritage, showcasing the brand's commitment to innovation and artistic expression while staying true to its core values. The campaign's minimalist yet powerful aesthetic underscores the lasting impact Mulier has had on the house, and sets the stage for an exciting new chapter in Alaïa's future.