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Salem Investment Counselors Inc. Raises Stake in ServiceNow
Investment firm increases holdings in cloud computing company by over 400%
Mar. 24, 2026 at 11:18am
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Salem Investment Counselors Inc., an Oregon-based investment management firm, significantly increased its stake in ServiceNow, Inc. (NYSE: NOW) during the fourth quarter of 2025. According to a recent 13F filing, the firm grew its position in the information technology services provider by 401.5%, now owning 22,482 shares worth approximately $3.44 million.
Why it matters
The substantial increase in Salem Investment Counselors' ServiceNow holdings suggests the firm sees significant long-term potential in the cloud computing company. ServiceNow's workflow automation and digital transformation software have seen strong demand from enterprises, making it an attractive investment for institutional investors like Salem.
The details
In its 13F filing, Salem Investment Counselors reported acquiring an additional 17,999 shares of ServiceNow during the fourth quarter, bringing its total position to 22,482 shares. This represents a 401.5% increase from the previous quarter. ServiceNow's stock price has fluctuated in recent months, trading between a 52-week low of $98 and a high of $211.48.
- Salem Investment Counselors Inc. increased its ServiceNow holdings during the fourth quarter of 2025.
- The 13F filing detailing the increased stake was submitted on March 24, 2026.
The players
Salem Investment Counselors Inc.
An Oregon-based investment management firm that significantly increased its stake in ServiceNow during the fourth quarter of 2025.
ServiceNow, Inc.
A cloud computing company that provides workflow automation and digital transformation software to enterprises.
The takeaway
Salem Investment Counselors' substantial increase in its ServiceNow holdings suggests the firm sees strong long-term potential in the cloud computing company's workflow automation and digital transformation offerings, which have seen robust enterprise demand.
