Crawford Investment Counsel Boosts Columbia Sportswear Stake

Institutional investor increases holding in outdoor apparel company by 38.1%

Mar. 16, 2026 at 9:18am

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Crawford Investment Counsel Inc. has increased its stake in Columbia Sportswear Company (NASDAQ:COLM) by 38.1%, adding 27,097 shares in the third quarter. The institutional investor now owns 98,161 shares, or about 0.18% of the textile maker's outstanding stock, valued at $5.13 million.

Why it matters

The increased investment by Crawford Investment Counsel suggests the firm sees growth potential in Columbia Sportswear, a prominent outdoor apparel brand. The move comes as Columbia Sportswear navigates a challenging retail environment, with the company reporting a 2.4% year-over-year revenue decline in its latest quarter.

The details

According to a 13F filing with the SEC, Crawford Investment Counsel purchased an additional 27,097 shares of Columbia Sportswear in the third quarter, bringing its total stake to 98,161 shares. The firm now owns approximately 0.18% of the company's outstanding stock, valued at $5.13 million as of the most recent filing.

  • Crawford Investment Counsel increased its Columbia Sportswear stake in the third quarter of 2026.

The players

Crawford Investment Counsel Inc.

An institutional investment firm that manages assets for clients.

Columbia Sportswear Company

An American outdoor apparel and footwear company known for its weatherproof jackets, activewear, and other products.

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The takeaway

Crawford Investment Counsel's increased stake in Columbia Sportswear suggests the firm sees long-term growth potential in the outdoor apparel company, despite recent revenue declines. The move underscores the continued investor interest in Columbia Sportswear as it navigates a challenging retail environment.