Mad Cave Studios Hires Cara O'Neil as New Marketing Director

O'Neil brings extensive experience from Dark Horse Comics to lead marketing efforts at the publisher.

Feb. 3, 2026 at 9:39pm

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Mad Cave Studios, a leading comics publisher, has announced the appointment of Cara O'Neil as their new Director of Marketing. O'Neil, a seasoned publishing and marketing executive, joins the company after a successful tenure at Dark Horse Comics, where she held various marketing leadership roles and helped drive campaigns for major titles like Hellboy, Black Hammer, and The Umbrella Academy.

Why it matters

O'Neil's hiring represents a strategic move by Mad Cave Studios to bolster its marketing capabilities and reach new audiences for its growing library of comic book properties. Her experience in balancing fan engagement with broader market expansion is expected to benefit the publisher as it continues to grow its presence in the industry.

The details

At Dark Horse Comics, O'Neil worked her way up through the marketing department, eventually serving as Vice President of Marketing. In this role, she led marketing and publicity efforts in close collaboration with other teams, helping to promote major titles and expand the company's reach across comics, games, and screen. O'Neil is known for her collaborative approach and long-term perspective, as well as her retail insight and formal publishing training from Portland State University's Master's in Publishing program.

  • Cara O'Neil joined Mad Cave Studios as the new Director of Marketing in February 2026.

The players

Cara O'Neil

A senior publishing and marketing executive with extensive experience in the comics industry, having previously held leadership roles at Dark Horse Comics.

Mad Cave Studios

A leading comics publisher that has hired Cara O'Neil as their new Director of Marketing to bolster their marketing capabilities and reach new audiences.

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The takeaway

Cara O'Neil's hiring at Mad Cave Studios represents a strategic move to strengthen the publisher's marketing efforts and expand the reach of its growing library of comic book properties. Her extensive experience in the industry, collaborative approach, and long-term perspective are expected to benefit the company as it continues to navigate the evolving comics landscape.