Citigroup Lowers Price Target for Lithia Motors Stock

Analysts cut price target from $399 to $366, maintain 'buy' rating

Published on Mar. 5, 2026

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Citigroup analysts have lowered their price target for Lithia Motors (NYSE:LAD) stock from $399 to $366, while maintaining a 'buy' rating on the shares. The analysts cited a research report issued to clients and investors on Thursday. Several other equity research firms have also recently weighed in on Lithia Motors, with a range of price target adjustments and ratings.

Why it matters

Lithia Motors is one of the largest automotive retail networks in North America, operating dealerships across the U.S. and Canada. Analyst price target adjustments can influence investor sentiment and trading activity around the stock, so this move by Citigroup is noteworthy for Lithia investors and the broader auto retail industry.

The details

In their research report, Citigroup analysts cut Lithia Motors' price target from $399 to $366, while maintaining a 'buy' rating on the stock. The new $366 price target still represents a potential upside of 37.48% from the stock's current trading price. Several other equity research firms have also recently issued reports on Lithia Motors, with a range of price target adjustments and ratings. For example, Weiss Ratings reiterated a 'hold (c+)' rating, Evercore boosted their price target from $440 to $500 and maintained an 'outperform' rating, and JPMorgan Chase & Co. lowered their rating from 'overweight' to 'neutral' and set a $335 price target.

  • Citigroup issued the updated price target and rating on Thursday, March 5, 2026.

The players

Citigroup

A global financial services company that provides a broad range of financial products and services, including investment banking, commercial banking, wealth management, and more.

Lithia Motors

An American automotive retailer headquartered in Medford, Oregon that operates dealerships across the United States and Canada, offering a portfolio of new and pre-owned vehicles from over 40 different manufacturers.

Weiss Ratings

An independent rating agency that provides research and analysis on stocks, mutual funds, and other financial products.

Evercore

An independent investment banking advisory firm that provides financial advisory services to a diverse set of clients, including corporations, financial sponsors, and governments.

JPMorgan Chase & Co.

A multinational investment bank and financial services company that is one of the largest banks in the United States and a leading global investment bank.

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The takeaway

Lithia Motors' stock price could be impacted by Citigroup's lowered price target, though the firm still maintains a 'buy' rating on the shares. This move, along with the range of price target adjustments and ratings from other equity research firms, highlights the ongoing volatility and uncertainty in the auto retail industry.