Travel Southern Oregon Symposium relaunches as Southern Oregon Travel Jam

The annual conference returns after a five-year hiatus with a new name and expanded offerings.

Published on Feb. 12, 2026

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The Travel Southern Oregon Symposium, an annual conference focused on boosting tourism to the region, is relaunching this year under a new name - Southern Oregon Travel Jam. The event, which takes place on February 23, will feature keynote speakers, breakout sessions on topics like grant-writing and social media, and a panel on travel entrepreneurship. The conference is open to anyone interested in the tourism industry in Southern Oregon.

Why it matters

Tourism is a major economic driver for Southern Oregon, bringing in over $1.4 billion in visitor spending each year and supporting over 13,000 jobs. The Travel Jam conference provides an opportunity for industry stakeholders and interested parties to connect, learn, and discuss ways to further boost visitation and support the regional tourism economy.

The details

The Southern Oregon Travel Jam will take place on Monday, February 23 at the Rogue Valley Country Club from 8am to 4:30pm. The event kicks off the night before on Sunday, February 22 with a social gathering at Dunbar Farms from 5pm to 7pm. The conference will feature keynote speaker Jake Haupert, co-founder of the Transformational Travel Council, as well as breakout sessions on topics like grant-writing, social media management, and travel data utilization. There will also be a panel discussion on travel entrepreneurship.

  • The Travel Southern Oregon Symposium was on hiatus for 5 years.
  • The Southern Oregon Travel Jam will take place on Monday, February 23, 2026.
  • A social event will be held the night before on Sunday, February 22, 2026 from 5pm to 7pm.

The players

Bob Hackett

Executive director of Travel Southern Oregon, the organization that hosts the Southern Oregon Travel Jam.

Jake Haupert

Co-founder of the Transformational Travel Council and the keynote speaker at the Southern Oregon Travel Jam.

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What they’re saying

“...come on and learn more about us, how we work and how your partners are working, and where we fit into the bigger ecosystem.”

— Bob Hackett, Executive director of Travel Southern Oregon (kobi5.com)

What’s next

Registration for the Southern Oregon Travel Jam is now open on the event's website.

The takeaway

The relaunched Southern Oregon Travel Jam conference provides an important platform for the region's tourism industry to come together, share knowledge, and explore ways to further grow visitation and support the local economy.