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Creswell Today
By the People, for the People
L.A.B. Golf's Innovative Putters Gain Popularity a Year Later
The Oregon-based putter company's zero-torque technology continues to intrigue golfers.
Apr. 10, 2026 at 1:01pm
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L.A.B. Golf's innovative putter designs continue to disrupt the golf equipment market with their unique approach to improving putting performance.Creswell TodayA year after visiting the L.A.B. Golf facility in Creswell, Oregon to see the company's unique zero-torque putter technology, the author returned to find the brand's innovative designs have gained even more popularity and attention in the golf world.
Why it matters
L.A.B. Golf's unconventional approach to putter design, which aims to remove variables from the putting stroke, has developed a devoted following among golfers looking to improve their performance on the greens. The company's growth highlights the continued consumer demand for new golf technologies that can provide a competitive edge.
The details
L.A.B. Golf's putters feature a unique heel-shafted design that the company claims reduces torque and twisting during the putting stroke. The author visited the brand's Oregon facility in 2025 to test the technology and returned in 2026 to find the company had expanded its product line and customer base.
- The author first visited L.A.B. Golf's facility in Creswell, Oregon in February 2025.
- The author returned to the L.A.B. Golf facility in March 2026.
The players
L.A.B. Golf
An Oregon-based putter manufacturer known for its innovative zero-torque putter technology.
The takeaway
L.A.B. Golf's continued growth and popularity demonstrates the golf industry's appetite for new technologies that can provide a tangible performance advantage to players. The company's unique approach to putter design has resonated with a segment of golfers seeking to improve their putting consistency and scores.
