Truist Financial Analysts Cut NIKE Price Target to $57

Got story updates? Submit your updates here. ›

Truist Financial analysts have lowered their price target on NIKE (NYSE:NKE) shares from $69 to $57, citing concerns about the company's performance. The analysts maintained a 'buy' rating on the stock, but the price target cut represents a potential upside of just 25.61% from NIKE's previous closing price. The downgrade comes as NIKE's stock price fell 14.1% on Wednesday to $45.38 per share.

Why it matters

NIKE is one of the world's most recognizable and influential brands, so any changes to its financial outlook can have ripple effects across the athletic apparel and footwear industry. The price target cut by Truist Financial suggests analysts see near-term challenges for the company, which could impact its ability to maintain its premium pricing and market share.

The details

In their research note, the Truist Financial analysts cited a number of factors behind the NIKE price target reduction, including weaker-than-expected sales and earnings performance. The analysts also noted concerns about NIKE's ability to navigate macroeconomic headwinds such as inflation and supply chain disruptions. Despite the downgrade, Truist Financial maintained a 'buy' rating on NIKE, indicating they still see long-term growth potential for the brand.

• NIKE reported its latest quarterly earnings on March 31, 2026.

What’s next

Investors will be closely watching NIKE's next quarterly earnings report to see if the company can address the concerns raised by Truist Financial and regain investor confidence.