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Beaverton Today
By the People, for the People
Community Trust & Investment Co. Reduces NIKE Stake
Institutional investor sells over 40,000 shares of footwear giant in Q4 2025
Mar. 24, 2026 at 8:13am
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Community Trust & Investment Co., a financial services firm, lowered its position in NIKE, Inc. (NYSE: NKE) by 27.1% in the fourth quarter of 2025, according to a recent SEC filing. The firm sold 40,718 shares of the footwear maker's stock, leaving it with 109,608 shares valued at $6.98 million at the end of the reporting period.
Why it matters
NIKE is one of the most widely held stocks among institutional investors, so changes in ownership by major players can signal broader market sentiment around the company. This reduction in stake by Community Trust & Investment Co. comes amid a broader decline in NIKE's share price over the past year, raising questions about the stock's near-term performance.
The details
According to the 13F filing, Community Trust & Investment Co. sold 40,718 shares of NIKE stock during the fourth quarter of 2025, reducing its total position to 109,608 shares. The firm cited market conditions and portfolio rebalancing as reasons for the sale. NIKE's stock price has fallen over 30% in the past 12 months amid concerns about consumer spending and increased competition in the athletic footwear space.
- Community Trust & Investment Co. filed its 13F report for Q4 2025 on March 24, 2026.
- The firm sold the NIKE shares during the fourth quarter of 2025.
The players
Community Trust & Investment Co.
A financial services firm that manages investments and provides wealth management services.
NIKE, Inc.
A multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
The takeaway
This reduction in NIKE's institutional ownership could be a sign of broader market concerns about the company's near-term prospects, especially as it faces increased competition and macroeconomic headwinds. Investors will be closely watching NIKE's upcoming earnings reports and guidance for clues about the brand's resilience in a challenging consumer environment.
