Oklahoma Adds Custom Route 66 Badges to 50 Locations

New state initiative celebrates historic highway with local flair

Apr. 3, 2026 at 9:07pm

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A bold, geometric illustration in shades of orange, red, and blue, depicting the sweeping curves and towering perspectives of the Oklahoma landscape along historic Route 66, without any text or identifiable elements.New custom pavement markers along Oklahoma's Route 66 aim to highlight the state's distinct local character and attractions for travelers.Today in Tulsa

The Oklahoma Department of Transportation (ODOT) and the Oklahoma Department of Commerce have launched a new statewide project to install custom pavement markers along historic U.S. Route 66, adding 50 unique badges that highlight local attractions and landmarks across the state.

Why it matters

Route 66 is a beloved American road trip destination, and this initiative aims to drive tourism to Oklahoma's many Route 66 communities by showcasing their distinct local character and offerings to travelers.

The details

The custom pavement markers feature designs created by Oklahoma artists and designers, each highlighting a specific town, landmark, or point of interest along the iconic highway. The badges will be installed at 50 locations across the state, providing wayfinding and placemaking for visitors exploring Route 66 in Oklahoma.

  • The project was launched in April 2026 by ODOT and the Oklahoma Department of Commerce.

The players

Oklahoma Department of Transportation (ODOT)

The state agency responsible for maintaining and improving Oklahoma's transportation infrastructure, including historic Route 66.

Oklahoma Department of Commerce

The state agency focused on economic development, tourism, and promoting Oklahoma's unique attractions and destinations.

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The takeaway

This creative placemaking initiative celebrates Oklahoma's Route 66 heritage while also driving tourism to local communities along the historic highway, showcasing the state's diverse culture and attractions to travelers.