Netflix Walks Away From Warner Bros. Discovery Acquisition

Paramount emerges as frontrunner to acquire the media giant in a deal that could reshape Hollywood

Published on Feb. 27, 2026

Netflix has decided to walk away from its offer to acquire Warner Bros. Discovery's studio and streaming business, saying the new higher price proposed by Paramount made the deal 'no longer financially attractive.' This clears the way for Paramount to potentially acquire the entire Warner Bros. Discovery company, including iconic brands like HBO Max, Harry Potter, and CNN, in a deal valued at around $111 billion including debt.

Why it matters

A Paramount-Warner Bros. Discovery merger would combine two of Hollywood's legacy studios, creating a media powerhouse with a vast content library spanning film, TV, and news. However, the deal raises antitrust concerns and questions about political influence, as Paramount has close ties to former President Trump and has taken steps to appeal to more conservative viewers in its news operations.

The details

Paramount has offered $31 per share to acquire Warner Bros. Discovery, which the company's board has deemed a 'superior' offer compared to Netflix's previous $27.75 per share bid for just the studio and streaming business. Unlike Netflix, Paramount wants to acquire the entire Warner company, including HBO Max, CNN, and other assets. The deal still needs approval from Warner shareholders and regulators, who will scrutinize the antitrust implications of combining two major Hollywood studios.

  • On Thursday, February 27, 2026, Warner's board announced Paramount's offer as superior to the previous Netflix deal.
  • Less than two hours later, Netflix declined to raise its offer, saying the new price was 'no longer financially attractive.'

The players

Netflix

An American media services provider and production company known for its popular streaming platform.

Warner Bros. Discovery

A media and entertainment conglomerate that owns iconic brands like HBO, CNN, and the Harry Potter franchise.

Paramount

A major American media company that owns the Paramount Pictures studio, Paramount+ streaming service, and networks like CBS, MTV, and Nickelodeon.

Ted Sarandos

Co-CEO of Netflix.

Greg Peters

Co-CEO of Netflix.

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What they’re saying

“We believe we would have been strong stewards of Warner Bros.' iconic brands, but this transaction was always a 'nice to have' at the right price, not a 'must have' at any price.”

— Ted Sarandos and Greg Peters, Co-CEOs of Netflix (Fortune)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, Grocery employee (Instagram)

What’s next

Warner's board has not yet officially adopted Paramount's merger agreement, but once it does, the companies will need to obtain regulatory approval for the deal.

The takeaway

This high-stakes corporate battle over Warner's future highlights the growing consolidation in the media industry, as major players like Paramount and Netflix vie for control of valuable content libraries and distribution platforms. The potential Paramount-Warner merger raises significant antitrust concerns and questions about the influence of politically-connected billionaires on the media landscape.