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OU Joins SEC Universities in New Honors Course on College Athletics
The course will examine the rapidly evolving landscape of college sports.
Mar. 31, 2026 at 11:12pm
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The University of Oklahoma is partnering with other Southeastern Conference (SEC) universities to launch a new Honors-level academic course that will examine the rapidly changing world of college athletics. The course will be offered to students across the SEC footprint.
Why it matters
As the business of college sports continues to transform with new revenue streams, player compensation, and media rights deals, this course provides an opportunity for students to gain an in-depth, interdisciplinary understanding of the complex issues facing the industry.
The details
The new course, titled 'The Evolving Landscape of College Athletics', will be offered to Honors students across the SEC conference. It will cover topics such as the history and economics of college sports, the role of media and sponsorships, athlete compensation and name/image/likeness rights, and the future of NCAA governance.
- The course will launch in Fall 2026 semester.
The players
University of Oklahoma
A public research university and member of the Southeastern Conference (SEC).
Southeastern Conference (SEC)
A collegiate athletic conference that includes 14 member universities across the southern United States.
What they’re saying
“This new course will give our students a unique, in-depth look at the complex business and cultural dynamics shaping the future of college sports.”
— Joseph Harroz Jr., President, University of Oklahoma
What’s next
The SEC plans to finalize the curriculum and faculty for the new course over the summer, with the first classes scheduled to begin in Fall 2026.
The takeaway
As the world of college athletics continues to evolve rapidly, this new interdisciplinary Honors course will provide students across the SEC region with a valuable opportunity to gain a deeper understanding of the industry's most pressing challenges and emerging trends.
