LA28 Unveils Ticket Resale Program for 2027 Olympics

New platform aims to curb scalping and provide fans more options to access events.

Mar. 30, 2026 at 8:29pm

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A cubist, geometric painting featuring overlapping planes of bright colors and abstract shapes, conceptually representing the excitement and energy of an Olympic sporting event.The LA28 Olympic ticket resale program aims to give fans more control over the secondary market, breaking down barriers to event access.Oklahoma City Today

The organizers of the 2028 Los Angeles Olympics have announced the launch of a verified ticket resale program that will go into effect in 2027, one year ahead of the games. The program is designed to provide fans with a secure and transparent way to buy and sell Olympic event tickets, aiming to combat ticket scalping and ensure more equitable access to the highly anticipated games.

Why it matters

Ticket scalping has long been an issue for major sporting events, with fans often unable to purchase tickets at face value due to resellers driving up prices. The LA28 resale program aims to give fans more control over the ticket purchasing process and ensure the integrity of the secondary market.

The details

The LA28 ticket resale program will be a multi-platform system allowing fans to buy and sell verified Olympic event tickets through official channels. This will include a dedicated website and mobile app where transactions can be monitored and regulated to prevent price gouging. LA28 organizers say the program will also integrate with major ticket resale marketplaces to provide a centralized hub for legitimate ticket exchanges.

  • The LA28 ticket resale program will launch in 2027, one year ahead of the 2028 Olympic Games in Los Angeles.
  • Ticket sales for the 2028 Olympics are expected to begin in late 2026.

The players

LA28

The organizing committee for the 2028 Summer Olympics in Los Angeles.

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What they’re saying

“We're committed to providing fans with safe, secure, and affordable access to the 2028 Olympic Games. The ticket resale program is a key part of that effort, giving people more options to experience the excitement of the Olympics.”

— Kathy Carter, CEO, LA28

What’s next

LA28 organizers say more details about the ticket resale program, including specific platform partners and pricing guidelines, will be announced in the coming months as the 2028 Olympics draw nearer.

The takeaway

The LA28 ticket resale program aims to create a more equitable and transparent secondary market for Olympic event tickets, providing fans with greater access and protection against scalping. This innovative approach could serve as a model for future major sporting events looking to improve the ticketing experience for attendees.