NBA Star Shai Gilgeous-Alexander Shares His Passion for Audemars Piguet's Royal Oak

The four-time All-Star discusses his love of watches, style, and the importance of intentionality on and off the court.

Published on Mar. 11, 2026

Got story updates? Submit your updates here. ›

Shai Gilgeous-Alexander, the Canadian-born guard for the Oklahoma City Thunder, is a four-time NBA All-Star and was named MVP of the 2024-25 season. In a recent interview, Gilgeous-Alexander discussed his passion for watches, particularly the Audemars Piguet Royal Oak, and how he applies the same intentionality and authenticity he brings to the court to his personal style and life off the court.

Why it matters

Gilgeous-Alexander's perspective on the importance of intentionality and authenticity in all aspects of life, from basketball to fashion, resonates with fans and provides insight into the mindset of a top NBA player. His partnership with Audemars Piguet also highlights the growing intersection between sports, luxury brands, and personal style.

The details

In the interview, Gilgeous-Alexander shared his thoughts on why watches are a meaningful form of self-expression, how he chooses which Royal Oak to wear based on his mood and outfit, and the significance of aligning with a brand like Audemars Piguet that values craftsmanship and authenticity. He also discussed the importance of staying grounded and true to himself in the highly visible world of professional sports.

  • Gilgeous-Alexander was named NBA MVP for the 2024-25 season.
  • The interview was conducted on March 11, 2026.

The players

Shai Gilgeous-Alexander

A four-time NBA All-Star and the 2024-25 NBA MVP, who plays for the Oklahoma City Thunder.

Audemars Piguet

A Swiss luxury watchmaking company, known for its iconic Royal Oak design.

Got photos? Submit your photos here. ›

What they’re saying

“Watches are a great way to express who you are without saying a word. It's not just about like telling time. It's about style, history, craftsmanship. It's something that feels intensely personal, something that speaks to your own taste, your own developing story.”

— Shai Gilgeous-Alexander, NBA Player (Esquire)

“I just stay authentic and do what I love. Ultimately, I don't follow trends myself. I try to be the first on anything and create my own trends.”

— Shai Gilgeous-Alexander, NBA Player (Esquire)

What’s next

Gilgeous-Alexander is expected to continue his partnership with Audemars Piguet, and fans will likely see him wearing more of the brand's iconic Royal Oak designs in the future.

The takeaway

Shai Gilgeous-Alexander's approach to basketball, style, and life off the court is a testament to the power of intentionality, authenticity, and staying true to oneself, even in the highly visible world of professional sports.