Americans Rethinking Spring Travel Plans, Survey Finds

RetailMeNot survey shows shift in consumer behavior for upcoming trips

Published on Feb. 26, 2026

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A new consumer survey from RetailMeNot reveals that Americans are planning their spring travel differently this year, with indications of less spending and a shift in behavior compared to previous years.

Why it matters

The survey results provide insights into how consumer travel preferences and spending habits may be evolving, which could have implications for the tourism industry, airlines, hotels, and other businesses that cater to spring travelers.

The details

The RetailMeNot survey found that Americans are planning shorter trips, looking for more budget-friendly options, and prioritizing experiences over luxury accommodations when it comes to their spring travel plans. This shift in behavior could be driven by economic factors, changing priorities, or other influences.

  • The survey was conducted in February 2026.

The players

RetailMeNot

A leading destination for online coupon codes, deals, and discounts that provides consumer insights through surveys and data analysis.

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The takeaway

The changing travel plans and spending habits of Americans this spring, as revealed by the RetailMeNot survey, suggest a shift in consumer priorities and behaviors that businesses catering to spring travelers will need to monitor and adapt to.