Primary Health Partners Appoints Courtney Willis as Chief Growth Officer

Willis to lead expansion of Direct Primary Care model across Oklahoma

Jan. 29, 2026 at 5:07pm

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Primary Health Partners (PHP), Oklahoma's largest Direct Primary Care (DPC) provider, has appointed Courtney Willis as its new Chief Growth Officer. In this role, Willis will lead the growth strategy, focusing on expanding access to affordable, relationship-based healthcare across the state.

Why it matters

Direct Primary Care is an alternative healthcare model that aims to provide more personalized, accessible, and cost-effective care by cutting out the middleman of traditional insurance. As Oklahoma's largest DPC provider, Primary Health Partners' expansion under Willis' leadership could improve healthcare access and affordability for many residents.

The details

Willis brings extensive experience in healthcare leadership, most recently serving as Senior Regional Sales Director for Legend Senior Living and Regional Vice President of Sales for Encompass Health. In her new role, she will focus on scaling PHP's DPC model through multi-channel member acquisition, strategic employer partnerships, and targeted business development.

  • Primary Health Partners appointed Courtney Willis as Chief Growth Officer on January 29, 2026.

The players

Courtney Willis

Courtney Willis is the new Chief Growth Officer at Primary Health Partners. She has a strong background in healthcare leadership and will be responsible for driving the expansion of Primary Health Partners' Direct Primary Care model across Oklahoma.

Primary Health Partners

Primary Health Partners is Oklahoma's largest Direct Primary Care (DPC) provider, offering personalized, accessible healthcare without the barriers of traditional insurance. The organization is focused on delivering quality care, shorter wait times, and a focus on lasting doctor-patient relationships.

Dr. Lockwood

Dr. Lockwood is the interim CEO of Primary Health Partners.

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What they’re saying

“I'm thrilled to join Primary Health Partners at a time of tremendous opportunity. My focus is on scaling our Direct Primary Care model through multi-channel member acquisition, strategic employer partnerships, and targeted business development. PHP is committed to improving the healthcare experience for both patients and employers, and I'm excited to help lead that transformation.”

— Courtney Willis, Chief Growth Officer (PRNewswire-PRWeb)

“Courtney's track record of leadership, innovation, and mission alignment makes her the ideal person to guide our next phase of growth. Her passion for value focused care, member experience and her ability to execute across complex healthcare landscapes will be instrumental in advancing our mission.”

— Dr. Lockwood, Interim CEO (PRNewswire-PRWeb)

What’s next

Primary Health Partners plans to continue expanding its Direct Primary Care model across Oklahoma under Courtney Willis' leadership as Chief Growth Officer.

The takeaway

The appointment of Courtney Willis as Chief Growth Officer at Primary Health Partners signals the organization's commitment to increasing access to affordable, personalized healthcare through its Direct Primary Care model in Oklahoma. This move could help more residents obtain quality care while reducing costs for both individuals and employers.