Senior Helpers Opens New Location in Norman

Franchise owners Ryan and Madison Russ bring compassionate in-home senior care services to the community.

Published on Feb. 12, 2026

Got story updates? Submit your updates here. ›

Senior Helpers, a national provider of in-home senior care services, has opened a new location in Norman, Oklahoma. The franchise is owned and operated by Ryan and Madison Russ, who are dedicated to providing high-quality, compassionate care to help seniors age with dignity in their own homes. The new Senior Helpers of Norman location offers a range of services, including assistance with daily activities, specialized care for chronic conditions like Alzheimer's and Parkinson's, and programs designed to reduce hospitalizations and support aging in place.

Why it matters

The opening of this new Senior Helpers location in Norman is significant as it expands access to in-home senior care services in the community. With an aging population, the demand for these types of services is growing, and Senior Helpers' specialized programs and trained caregivers can make a meaningful difference in the lives of local seniors and their families.

The details

The new Senior Helpers of Norman location is owned and operated by Ryan and Madison Russ. Ryan brings extensive business experience, while Madison's background in education and people-centered leadership will help guide the new franchise. Together, they are committed to providing compassionate, dignified care that allows seniors to age safely and comfortably in their own homes. The location offers a range of services, including the exclusive LIFE Profile program to reduce hospitalizations, the Senior Gems® program for Alzheimer's and dementia care developed with expert Teepa Snow, and specialized programs for Parkinson's, transitional care, surgery assistance, and veteran care.

  • The new Senior Helpers of Norman location officially opened on February 6, 2026.

The players

Senior Helpers

A national provider of in-home senior care services, known for its dependable, consistent, and affordable non-medical care offerings.

Ryan and Madison Russ

The owners and operators of the new Senior Helpers of Norman location, who are dedicated to providing compassionate, dignified care that allows seniors to age safely and comfortably in their own homes.

Peter Ross

The CEO and Co-Founder of Senior Helpers, who expressed excitement about Ryan and Madison Russ opening the new Norman location.

Got photos? Submit your photos here. ›

What they’re saying

“Home care is more than assistance—it's the gift of dignity, comfort, and compassion right where it matters most.”

— Madison Russ (EINPresswire.com)

“Caring for someone at home means seeing them as family and honoring their story with patience, respect, and love.”

— Ryan Russ (EINPresswire.com)

“Ryan and Madison Russ are the ideal Senior Helpers franchisees. His background in business, combined with her passion for empowering others, makes them the perfect candidates for us. We're excited to see their business thrive and more Norman residents benefit from the compassionate care Senior Helpers provides.”

— Peter Ross, CEO and Co-Founder of Senior Helpers (EINPresswire.com)

The takeaway

The opening of this new Senior Helpers location in Norman, Oklahoma, expands access to high-quality, compassionate in-home senior care services in the community, helping local seniors and their families navigate the challenges of aging and chronic conditions with dignity, independence, and support.