Morning Rescue Coffee Inspired by Paws N Claws Rescue Pup

New coffee company donates 10% of sales to pet charities after adopting dog from local rescue

Published on Feb. 26, 2026

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Paws N Claws, a small animal rescue organization in Eufaula, Oklahoma, inspired the creation of Morning Rescue Coffee after the founders adopted a dog named Fred from the local pound. The coffee company, started by Brad Shropshire and Eric Getty in Denver, Colorado, donates 10% of all sales to pet charities and plans to partner with Paws N Claws for a fundraising drive.

Why it matters

The story highlights how a small local rescue organization can have a meaningful impact beyond its immediate community, inspiring a new mission-driven business that supports animal welfare. It also demonstrates the power of rescue pets to transform lives and spark new ideas. In an era of corporate consolidation, Morning Rescue Coffee proves that values-driven, community-focused enterprises can thrive.

The details

Paws N Claws started its rescue efforts in January 2024, and one of its early adoptions was a dog named Fred who was adopted by Shropshire and Getty and brought to their home in Denver. Inspired by their rescue pets, including Fred, Dusky the cat, and their late dog George, the couple founded Morning Rescue Coffee, a brand built around supporting animal rescues. The company donates 10% of all sales, about half its net proceeds, to pet charities.

  • Paws N Claws started rescue efforts on January 26, 2024.
  • Shropshire and Getty adopted Fred from Paws N Claws in February 2024.
  • Morning Rescue Coffee was founded after the couple adopted their rescue pets.

The players

Paws N Claws

A small animal rescue organization based in Eufaula, Oklahoma that has rescued and rehomed 86 pound dogs, two barn cats, and countless other animals through fostering and community efforts.

Brad Shropshire

The co-founder of Morning Rescue Coffee, who adopted a dog named Fred from Paws N Claws in 2024.

Eric Getty

The co-founder of Morning Rescue Coffee, who adopted a dog named Fred from Paws N Claws in 2024 along with his business partner Brad Shropshire.

Fred

A dog adopted by Shropshire and Getty from Paws N Claws in 2024, who inspired the creation of their coffee company Morning Rescue.

Dusky

A rescue cat adopted by Shropshire and Getty that also inspired the creation of Morning Rescue Coffee.

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What they’re saying

“We adopted Fred from Paws N Claws back in February 2024, and it just felt right. Growing up in Checotah, it was an easy decision to support Lori and LaDonna and the whole team from Paws N Claws. But that rescue call in February of '24 about adopting Fred—that's when everything truly clicked and became real to us.”

— Brad Shropshire, Co-founder, Morning Rescue Coffee (mcintoshdemocrat.com)

“It truly breaks my heart to think of how many animals never get the chance to experience a loving home. I may never know what Fred, George or Dusky endured before joining our family, but I do know it's our responsibility to spoil them, to surround them with love, and to honor the joy they bring us every day.”

— Brad Shropshire, Co-founder, Morning Rescue Coffee (mcintoshdemocrat.com)

What’s next

Morning Rescue Coffee plans to team up with Paws N Claws for a fundraising drive to make an even bigger impact together.

The takeaway

This story shows how a small local rescue organization can inspire mission-driven businesses that give back, demonstrating the power of rescue pets to transform lives and spark new ideas. Morning Rescue Coffee's commitment to donating half its net proceeds to animal charities proves that values-driven, community-focused enterprises can thrive even in an era of corporate consolidation.