IBO Integrates Super Optimal AI Tool to Boost Billboard Design Confidence

New partnership allows independent operators to access AI-powered creative insights to improve local ad performance.

Published on Mar. 10, 2026

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IBO, a global network of independent out-of-home media owners, has integrated Super Optimal's AI-powered design intelligence platform into its OOH CHARGER portal. This allows IBO members to access the same high-level creative insights used by national brands to validate and optimize billboard designs for their local advertisers, helping to drive better results and renewals.

Why it matters

Many local advertisers struggle to create effective billboard designs, with research showing that good creative is responsible for 50% of a campaign's success. This new integration gives independent operators an affordable, self-serve tool to provide expert design feedback, helping them close sales faster and deliver better results for their clients.

The details

The Super Optimal platform uses 'OOH Design Intelligence' to analyze billboard designs for readability, visual contrast, and message simplicity. IBO members can now upload creative drafts through the OOH CHARGER portal, receive an 'expert report' with a heat map and rating, and use that data to guide their clients on how to make their ads more effective.

  • The integration officially kicks off at the IBO Spring Conference in New Orleans this April.

The players

IBO

The Independent Billboard Operators (IBO) is a global network of independent Out-of-Home media owners working together to grow revenue, strengthen operations, and connect with national and international advertisers.

Super Optimal

Super Optimal is a design intelligence platform built specifically for the out-of-home advertising industry, using machine learning models trained on proven OOH design principles to analyze creative assets and provide actionable optimization guidance.

Chris Cowlbeck

IBO CVO and GM of LOOK Billboards.

Neil Morris

Founder of Super Optimal.

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What they’re saying

“Our goal is to make OOH design validation a standard, easy step for every operator. We want to give independent owners the same high-level creative insights that national brands use, helping local campaigns perform better than ever.”

— Neil Morris, Founder of Super Optimal

“With our new integration with Super Optimal, IBO members can now access the simple, affordable, 'self-serve' tool that I use that takes the guesswork out of billboard design, directly from our OOH CHARGER portal.”

— Chris Cowlbeck, IBO CVO and GM of LOOK Billboards

What’s next

Attendees at the IBO Spring Conference in New Orleans this April will get a first look at how to use the Super Optimal tool to streamline creative approvals and strengthen advertiser confidence.

The takeaway

This new integration gives independent billboard operators an affordable, AI-powered tool to provide expert design feedback to their local advertisers, helping them create more effective campaigns and drive better results and renewals.