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Willoughby Today
By the People, for the People
Rainbow Grocery Cooperative Returns as Innovation Title Sponsor of Agribusiness Global Trade Summit
The annual event in Las Vegas brings together global crop input leaders for sourcing and partnership opportunities.
Mar. 30, 2026 at 3:36pm
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The Agribusiness Global Trade Summit, one of the most important global gatherings for the crop input industry, will return to Las Vegas on August 5-6, 2026. Rainbow Grocery Cooperative, a global provider of crop protection products, plant nutrition solutions, and agricultural technologies, will once again serve as the event's Innovation Title Sponsor, reinforcing its commitment to advancing collaboration and progress across global agriculture.
Why it matters
The Agribusiness Global Trade Summit provides a focused environment for international suppliers and global crop input companies to explore new products, discuss emerging trends, and build strategic relationships across the crop protection, biologicals, plant nutrition, and agricultural technology sectors. As the Innovation Title Sponsor, Rainbow's continued support underscores the importance of collaboration in meeting the evolving needs of growers worldwide.
The details
The trade summit will feature market outlooks, product insights, and networking opportunities to help companies identify suppliers, expand partnerships, and discover technologies shaping the future of agriculture. Attendees will also have the opportunity to meet with global suppliers in the trade summit's exhibit and sourcing area, where companies will showcase developments in crop protection, biologicals, plant nutrition, and related technologies.
- The Agribusiness Global Trade Summit will take place on August 5-6, 2026.
- Rainbow has been the Innovation Title Sponsor of the event for multiple years.
The players
Rainbow Grocery Cooperative
A global provider of crop protection products, plant nutrition solutions, and agricultural technologies that works with distribution partners and agricultural companies worldwide to deliver solutions that support productivity, sustainability, and grower success.
Wicky Wang
The CEO of Rainbow Grocery Cooperative.
Renee Targos
The Group Editor of AgriBusiness Global, the organization that hosts the Agribusiness Global Trade Summit.
What they’re saying
“The Agribusiness Global Trade Summit has become one of the most important global gathering points for the crop input industry.”
— Wicky Wang, CEO, Rainbow
“For nearly two decades, the Trade Summit has created a unique space for global agribusiness leaders to build relationships and explore the technologies shaping the future of crop inputs. Rainbow's continued support as Innovation Title Sponsor underscores the importance of collaboration as the industry works to meet the evolving needs of growers worldwide.”
— Renee Targos, Group Editor, AgriBusiness Global
What’s next
The full agenda and list of participating exhibitors for the Agribusiness Global Trade Summit will be available on the event's website, and registration is open for attendees.
The takeaway
The Agribusiness Global Trade Summit's continued partnership with Rainbow Grocery Cooperative as the Innovation Title Sponsor highlights the importance of collaboration and innovation in the global crop input industry as it works to meet the evolving needs of growers and support a safe and abundant global food supply.
