Bath & Body Works Stock Price Up 5% - Still a Buy?

Shares of the retailer rose 5% on Friday, but analysts remain divided on the stock's outlook.

Mar. 13, 2026 at 6:08pm

Got story updates? Submit your updates here. ›

Shares of Bath & Body Works, Inc. (NYSE:BBWI) rose 5% on Friday, trading as high as $19.87 before closing at $19.7170. The stock's gain came on lower than average trading volume, with around 2.3 million shares changing hands compared to the daily average of 5.2 million. Analysts have a mixed view on the stock, with some maintaining a 'hold' rating and others seeing further upside potential.

Why it matters

Bath & Body Works has faced challenges in recent years, including a shift in consumer preferences and increased competition from online retailers. The company's stock price has fluctuated as investors weigh its growth prospects against the broader retail landscape.

The details

Several research analysts have recently commented on Bath & Body Works' stock. Morgan Stanley reaffirmed an 'equal weight' rating and lowered its price target to $18 from $43. Telsey Advisory Group, on the other hand, lifted its price target to $25 from $23 and maintained a 'market perform' rating. The Goldman Sachs Group also downgraded the stock from 'buy' to 'neutral' and reduced its price target to $17 from $39.

  • Bath & Body Works reported its Q1 2026 earnings on March 4, 2026.
  • The company's Q1 2026 guidance was for earnings per share of $0.24 to $0.30.
  • Bath & Body Works also provided full-year 2026 EPS guidance of $2.40 to $2.65.

The players

Bath & Body Works, Inc.

A leading specialty retailer focused on personal care, home fragrance, and complementary products. The company operates the Bath & Body Works and White Barn Candle Co. brands.

Morgan Stanley

A global financial services firm that provides investment banking, securities, wealth management, and investment management services.

Telsey Advisory Group

An independent equity research and trading firm that provides investment research and advisory services.

The Goldman Sachs Group

A leading global investment banking, securities, and investment management firm.

Got photos? Submit your photos here. ›

What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.