Deutsche Bank Raises Bath & Body Works Price Target to $22

The investment bank cites the retailer's strong financial performance in its latest report.

Published on Mar. 6, 2026

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Deutsche Bank Aktiengesellschaft has raised its price target for Bath & Body Works (NYSE:BBWI) from $21 to $22 per share, while maintaining a 'hold' rating on the stock. The move comes after the specialty retailer reported better-than-expected quarterly results, with earnings per share exceeding analysts' consensus estimates. Bath & Body Works has seen its stock price fluctuate in recent months amid broader market volatility, but the company continues to benefit from its popular personal care and home fragrance products.

Why it matters

Bath & Body Works is a major player in the personal care and home goods retail space, with a loyal customer base and strong brand recognition. The company's financial performance is closely watched by investors as an indicator of consumer spending trends and the overall health of the retail sector. This price target increase by Deutsche Bank suggests the investment firm sees continued upside potential for Bath & Body Works, despite the stock's recent volatility.

The details

In its latest research report, Deutsche Bank cited Bath & Body Works' solid quarterly results as the primary driver for raising its price target on the stock. The retailer reported earnings per share of $2.05 for the most recent quarter, exceeding the consensus estimate of $1.77. Revenue also topped expectations, coming in at $2.72 billion. While Bath & Body Works has faced some challenges in recent months, including a downgrade from 'buy' to 'neutral' by Goldman Sachs, the company's product portfolio and e-commerce capabilities appear to be resonating with consumers.

  • Bath & Body Works reported its latest quarterly earnings on March 4, 2026.

The players

Deutsche Bank Aktiengesellschaft

A major global investment bank that provides a range of financial services, including equity research coverage of publicly traded companies like Bath & Body Works.

Bath & Body Works

A leading specialty retailer focused on personal care, home fragrance, and complementary products, operating a network of brick-and-mortar stores and e-commerce platforms.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

This price target increase by Deutsche Bank suggests the investment firm sees continued upside potential for Bath & Body Works, despite the stock's recent volatility. The company's strong financial performance and popular product offerings continue to resonate with consumers, positioning it well for future growth in the personal care and home goods retail space.