Jon Burek Takes Over as Camp Jellystone President

Veteran executive to lead iconic family camping brand after predecessor's retirement

Apr. 1, 2026 at 3:10pm

Got story updates? Submit your updates here. ›

Jon Burek, who has served as Camp Jellystone's executive vice president since 2020, will become the company's new president upon the retirement of longtime president Rob Schutter on April 3. Burek, a seasoned business leader with over two decades of experience in various industries, has played a key role in guiding Jellystone Park franchisees through the challenges of the COVID-19 pandemic and will now oversee the brand's marketing, retail, and financial operations.

Why it matters

Burek's promotion to president comes at a critical time for Camp Jellystone as the iconic family camping brand looks to build on its pandemic-era growth and continue innovating its guest experiences. His extensive management experience and deep familiarity with Jellystone Park franchisees position him well to lead the company into the future.

The details

Burek first joined Camp Jellystone in 2020 as executive vice president, tasked with leading the company's response to the COVID-19 pandemic. In this role, he set up weekly Zoom meetings with franchisees to help them navigate the challenges of the crisis. Prior to Jellystone, Burek spent over two decades in senior management positions at aviation companies and a Midwestern car wash chain. As president, Burek will now oversee franchise operations, franchise sales, franchisee education programs, marketing, retail, and the company's financial responsibilities.

  • Burek was hired as Camp Jellystone's executive vice president in early 2020.
  • Burek will officially become Camp Jellystone's new president on April 3, 2026, upon the retirement of longtime president Rob Schutter.

The players

Jon Burek

The incoming president of Camp Jellystone, Burek has over two decades of experience in senior management roles across various industries, including aviation and car washes. He joined Jellystone as executive vice president in 2020 and played a key role in guiding the company and its franchisees through the COVID-19 pandemic.

Rob Schutter

The outgoing president of Camp Jellystone, Schutter is retiring after leading the iconic family camping brand for many years.

Lisa Courtney

Camp Jellystone's director of franchise operations, Courtney will become the company's vice president of operations when Burek takes over as president.

Got photos? Submit your photos here. ›

What they’re saying

“Rob asked me to lead our efforts and our response to COVID. I set up weekly Zoom meetings with all of our franchisees. I helped us navigate those challenges.”

— Jon Burek, Incoming President

“I'm excited to take over. This has been an exciting journey.”

— Jon Burek, Incoming President

“Our focus is continuing to elevate support for franchisees. We've invested in systems that take our in-person content and make it available to team members at all locations. A lot of our locations hire seasonal employees in the spring. Our programs allow them to deliver a better guest experience at the parks. We're always focused on innovation.”

— Jon Burek, Incoming President

What’s next

Burek will officially take over as Camp Jellystone's president on April 3, 2026, upon the retirement of longtime president Rob Schutter.

The takeaway

Burek's promotion to president of Camp Jellystone comes at a pivotal time for the iconic family camping brand, as it looks to build on its pandemic-era growth and continue innovating its guest experiences. His extensive management experience and deep familiarity with Jellystone Park franchisees position him well to lead the company into the future.