BTS Jin's 'Don't Say You Love Me' Plays at 2026 Winter Olympics Arena

The song from Jin's solo mini album 'Echo' echoes through the venue during a pair skating event.

Published on Feb. 11, 2026

Got story updates? Submit your updates here. ›

Jin of BTS once again demonstrated his global influence as his song "Don't Say You Love Me" was played inside the arena during the 2026 Winter Olympics in Milan and Cortina, Italy. The soft and lyrical track from Jin's solo mini album 'Echo' filled the ice rink as Canadian pair skaters Lia Pereira and Trennt Michaud completed their free program.

Why it matters

Jin's music has consistently been selected for major international platforms, showcasing his growing global popularity and influence. The use of his song at the Winter Olympics further cements his status as a K-pop superstar whose music transcends borders and resonates with audiences worldwide.

The details

"Don't Say You Love Me" is the title track from Jin's second solo mini album 'Echo', released in May 2025. The song reached No. 1 on Spotify's Global chart, becoming the first song released in 2025 by an Asian artist to top the global ranking. It was also recorded as the most streamed K-pop track of the year. Jin's music has also been featured in other high-profile events, such as the French audition show 'France's Got Talent' and a Dolby promotional campaign at CES 2025 in Las Vegas.

  • On February 9, 2026 (KST), during the 2026 Winter Olympics in Milan and Cortina, Italy.
  • In May 2025, "Don't Say You Love Me" was released as the title track from Jin's second solo mini album 'Echo'.
  • In July 2024, Jin participated as a torchbearer at the 2024 Summer Olympics in Paris.

The players

Jin

A member of the K-pop group BTS, known for his global influence and popularity.

Lia Pereira and Trennt Michaud

Canadian pair skaters who completed their free program at the 2026 Winter Olympics in Milan and Cortina, Italy.

Got photos? Submit your photos here. ›

The takeaway

Jin's global influence continues to grow, as his music is now being featured at major international events like the Winter Olympics. This further solidifies his status as a K-pop superstar whose music resonates with audiences worldwide, transcending borders and showcasing the global reach of Korean pop culture.